Abeer Pervaiz holds a PhD in Management and Economics and is currently working as a researcher at the Free University of Bolzano, Italy. She has an MSc in Entrepreneurship and Innovation from the University of Amsterdam, Netherlands and a bachelor’s in finance (Hons) from Lahore School of Economics, Pakistan. Currently, she is working as a research assistant in the Management and Economics Department at UNIBZ.
Her research interests include entrepreneurship, industry emergence, social movements, digital entrepreneurship, business, management, and strategy.
Current research on Market for Brands under the supervision of Prof. Christian Lechner