Course Topics
The nine two-hour lessons that the seminar is divided into will be based on monographic lessons on specific topics that will vary from time to time. Each class will explore specific issues, e.g. physical and material issues (durability, conservation, handling, security, shipping); structure of workplaces (museums, kunsthalle, galleries, graphic design studios, visual communication agencies, etc.); bureaucratic and legal issues (contracts, wages, royalties, taxes, rights and duties, work ethics); challenges and opportunities (grants, open calls, applications, residencies, competition, social media, visibility and promotion); presentation (presenting yourself and your work in writing or orally, portfolio building); future (continuing your training, collaborating with/for others, starting your own business); motivation (how to be and stay motivated in a competitive environment) . During the seminar we will examine many case studies, have many live guests bringing their experiences, and carry out practical exercises with both group and one-to-one review sessions.

Teaching format
The seminar will be a combination of frontal lectures, group presentations, group discussions, and professionals invited to present their work and experiences to the class.

Educational objectives
Disciplinary competence Have acquired basic and useful job-related knowledge related to: - ability to design artistic productions in the context of a national and international artistic scenario; - basic knowledge of institutional relations, especially the art sector; - flexibility with clients and collaborators; - an intuitive and empathetic approach to people; - ability to manage a project (project management); - leadership skills; - capacity for innovation in the framework of a broad understanding of the contemporary cultural arena; - the basic knowledge to practice a critical look at their work and to deal with contemporary challenges; - concept, develop, realize a project in the field of product design, visual communication, and/or visual arts; - present at a professional level their own project in the field of product design, visual communication and/or the arts in the form of an installation, orally and in written form; - developed a creative attitude and learned how to increase and enhance it according to their own inclinations.

Additional educational objectives and learning outcomes
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Assessment
During the semester, there will be two written exercises that will contribute to the overall assessment of students. In preparation for the final exam, an additional written exercise will be assigned. It will have to be completed by the deadline set by the professor and then presented orally on the day of the final exam.

Evaluation criteria
The assessments are based on the following criteria: - quality of the case-study analysis; - active participation and engagement during the seminar; - quality and punctuality in the execution and delivery of the given exercises, including the final one for the exam. No final mark only “passed” or “fail”. 75% of the attendance is compulsory in order to be admitted to the exam.

Required readings

Pdf-s of the lectures

Pdf-s with interviews with design and art professionals

conducted by the lecturer and the students

Supplementary readings

MiC (Italian Ministry of Cullture) and ICOM (International

council of museums) guidelines for visual communication

in museums

AMACI (Italian contemporary art museum association)

guidelines for art loans, contracts etc.

WAGE for work - Working Artists and the Greater

Economy guidelines

AWI (Art Workers Italia) manifesto and toolbox

AIAP - Associazione italiana design della comunicazione

visiva - guidelines and similar other international design

associations

Gallery Climate Coalition, best practice:

https://galleryclimatecoalition.org/guidelines/

Future Materials Bank: www.futurematerialsbank.com

Excerpts from Art Production beyond the Art Market?,

edited by Karen Van den Berg, Ursula Pasero, 2013,

Sterneberg Press

Excerpts from Mark Sinclair, Studio culture now (2020),

Unit Editions

Further information
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