Master in
This master programme combines advanced management skills with aspects of new digital technologies and sustainability. Tomorrow's tourism managers learn how to achieve a balance between economical, ecological and social concerns.
This master programme will not be offered in the 2026/27 academic year.
The aim of this master programme is to bring innovations to the tourism industry that provide answers to the challenges posed by the economic, social and environmental upswing at present and in the next decade.
Based on theoretical concepts and through the acquisition of practical skills, you will learn to manage tourism experiences, to use new technologies in a target-oriented way for the management of tourism businesses and destinations, to analyse and use Big Data for the optimisation of tourist flows and the adaptation of services.
As an internationally trained specialist for Smart Tourism and Smart Destinations, you will help shape the future of tourism.
Degree Course director: Prof. Serena Volo
Student Representative in the Course Council: Rea Ayden Juli
Photography: IDM Südtirol Alto Adige / Manuel Kottersteger