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Free University of Bozen-Bolzano

Project Visual Communication 1.a

Semester 1 · 97160 · Bachelor in Design and Art - Major in Design · 19CP · EN · IT


The course provides students with knowledge and skills on the operational approaches of work, methods and theories of visual communication for various fields of application with a focus on editorial production.

Lecturers: Giorgio Camuffo, Alessandro Montefameglio
Teaching assistants: Kerstin Tolpeit

Teaching Hours: 90+60+30
Lab Hours: 0
Mandatory Attendance: not compulsory, but recommended

Course Topics
Happiness is not merely a state of mind, whether personal or collective. It can also be understood as a device for questioning the present and imagining possible futures. The pursuit of happiness then becomes a way of giving form to what does not yet exist and of reflecting on the role that design—and visual communication design in particular—can play in constructing and representing these different visions.

Teaching format
Lectures, student presentations, practical exercises, workshops, and group discussions.

Educational objectives
Knowledge and understanding have acquired their own project methodology in the field of visual communication, from the phase of planning to the phase of realisation of the project. have acquired the basic practical and theoretical knowledge necessary to realise a project in the field of visual communication. have acquired the basic knowledge to be able to turn a critical eye to their own work and to deal with contemporary complexity. have acquired the basic knowledge necessary for further Master's studies in all components of project culture as well as in theoretical subjects. Applying knowledge and understanding plan, develop and realise a project in the field of visual communication. be able to finalize the creation of an accomplished project in the field of visual communication, thanks to the basic knowledge acquired in the practical, scientific and theoretical fields. recognise the main phenomena of contemporary society, to observe them critically, also from an ethical and social point of view, and to elaborate appropriate solutions at the level of a design proposal/response. make use of the skills acquired during the course of study in the event of continuing studies in a Master's degree programme in the field of visual communication and to develop them further. Making judgements be able to make independent judgements for the purpose of developing their own design skills and in relation to all those decisions that are necessary to bring a project to completion. be able to make independent judgements, both in the critical evaluation of their own work and in their ability to use the right interpretative tools in those design contexts in which they will work and/or continue their studies, also considering ethical and social aspects. Communication skills present an independently realised project in the field of visual communication in the form of an installation, orally as well as in writing in a professional manner. to professionally communicate and substantiate one’s own decisions and justify them from a formal and theoretical point of view. communicate and present your own project at a professional level in another language and correctly in a third language in addition to their own language. Learning skills have learned a work methodology at a professional level - in the sense of being able to identify, develop and realise solutions to complex problems by applying the knowledge acquired in the practical and theoretical fields - in order to start a professional activity and/or continue their studies with a master's degree program. have developed a creative attitude and learned how to enhance it and develop it according to their own inclinations. have acquired basic knowledge in theoretical and practical subjects as well as a study methodology suitable for continuing studies with a master's degree program.

Assessment
Oral examination N.B. ALL THE STUDENTS ATTENDING THE EXAM AS NON-ATTENDING STUDENTS MUST AGREE UPON THE CONTENTS WITH THE TEACHER.

Evaluation criteria
Oral examination. The final oral examination will assess students’ knowledge of the topics presented during the course. Students will be expected not only to demonstrate a thorough knowledge of the texts included in the bibliography, but also to understand their conceptual implications and to develop an independent, critical and original perspective on them. As part of the final examination, students will also be asked to discuss one of the art or design projects examined during the course.

Required readings

Raffaele Alberto Ventura La conquista dell'infelicità. Come siamo diventati classe disagiata, Enaudi, 2025

Fondazione per l'architettura di Torino Building Happiness. Esplorazioni sulla felicità degli spazi, Franco Angeli, 2025




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Sustainable Development Goals
This teaching activity contributes to the achievement of the following Sustainable Development Goals.

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Modules

Semester 1 · 97160A · Bachelor in Design and Art - Major in Design · 8CP · IT

Module A — Visual Communication

The course should provide fundamentals, skills, working methods, theories and practices of Visual communication in diverse functional and experimental scopes.

Lecturers: Giorgio Camuffo

Teaching Hours: 90
Lab Hours: 0

Course Topics
What does it mean to be happy? Can we still say, today, that we are? Happiness is not simply a state of mind or a private feeling. It can be a right, a condition to which everyone should be able to aspire. And yet, we only have to look around us. Wars that seem never-ending, climate change, new forms of fascism, genocides, ever-deepening inequalities. And then there is artificial intelligence, which on the one hand opens up possibilities that were unimaginable until recently, while on the other it gives rise to new fears, calling into question our work, our relationships, and even our idea of the future. At a time like this, talking about happiness may seem naive. Perhaps the opposite is true. Happiness can also be something to strive for: something that is not simply granted to us, but requires commitment, taking a position, perhaps even fighting for. The course explores happiness as a way of reflecting on the human condition and on our ability to imagine the future. On the life we are living and the life we would like to live. On our hopes, but also on the fears and uncertainties that make the future so difficult to imagine today. Over the course of the semester, students will be asked to construct their own personal vocabulary of happiness: a collection of words, images, thoughts, and stories capable of entering into dialogue with one another. Words associated with happiness and words that seem to deny it; private words and collective words; words that belong to the present and others that attempt to imagine what does not yet exist. The final outcome may take different forms: a book, a visual narrative, a diary, a written text, a video, an illustrated book, or a project that moves across different languages and media. We will not attempt to provide a definition of happiness. Instead, we will try to construct a representation of it: necessarily partial and personal, shaped by the hopes, joys, contradictions, and fears through which a new generation looks at the world and tries to imagine what might come next.

Teaching format
Workshops, lectures, presentations, projects, seminars, and project critiques.

Required readings

Theoretical texts

 

The following excerpts will be provided by the teacher in the form of a short anthology

 

Excerpts from Aristotle, Epicurus, Epictetus, Sextus Empiricus, Marcus Aurelius

Excerpts from Pseudo-Aristotle, Problem XXX.1

Excerpts from R. Klibansky, E. Panofsky, F. Saxl, Saturn and Melancholy

Excerpts from Spinoza, Ethics

Excerpts from F. Nietzsche, The Gay Science and Ecce Homo

 

Films

 

W. Wenders, Perfect Days (2023)

F. Fellini, 8½ (1963)

L. Carax, Les Amants du Pont-Neuf (1991)

 

Optional General Texts

 

J. Berger, Ways of Seeing, Penguin, 2008

N. Mirzoeff, An Introduction to Visual Culture, Routdledge 2023

W.J.T. Mitchell, What Do Pictures Want?, University of Chicago Press, 2005

A. Ferrarin, A World Not of this World: The Reality of Images and Imagination, Bloomsbury, 2025

A. Pinotti, A. Somaini, Cultura visuale. Immagini, sguardi, media, dispositivi, Einaudi, 2016

M. Cometa, Cultura visuale, Raffaello Cortina, 2020                  

 



Supplementary readings

Ursula K. Le Guin, I reietti dell'altro pianeta, Mondadori

Byung-Chul Han, La società senza dolore, Einaudi



Semester 1 · 97160B · Bachelor in Design and Art - Major in Design · 6CP · DE

Module B — Graphic Design

The course teaches fundamentals, skills, working methods, theories and practices of diverse forms of publishing.

Lecturers: Kerstin Tolpeit

Teaching Hours: 60
Lab Hours: 0

Semester 1 · 97160C · Bachelor in Design and Art - Major in Design · 5CP · EN

Module C — Visual Culture

The integrated theoretical module applied in the development of the semester project, conveys theories and methods for understanding and analysing images and visual material in their cultural context of production, dissemination and use.

Lecturers: Alessandro Montefameglio

Teaching Hours: 30
Lab Hours: 0

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