Researchers with a fixed-term contract (RTD)

Serena Lonardi

Serena.Lonardi@unibz.it

Faculty of Economics and Management
Universitätsplatz 1 - Piazzetta dell'Università, 1
39031
Bruneck-Brunico

Links

Curriculum Vitae

All publications

All research projects

Short bio

Serena Lonardi is an Assitant Professor in Tourism Management and Marketing. She graduated in Language mediation for tourism and culture (LM-49) from the University of Trento and got a PhD in Management from the University of Innsbruck (Austria). Before joining unibz, she worked as a Postdoctoral Research Fellow at the University of Verona.

Courses

Current Issues in Tourism Management

30189 · ECON-07/A · Bachelor in Tourism, Sport and Event Management · IT

International Tourism Management, Sustainability and Perspectives

31030 · ECON-07/A · Master in Tourism Management · EN

Research Focuses

Serena’s research interests are in the areas of sustainable tourism, destination branding, socio-cultural sustainability in tourism, intangible cultural heritage and minority languages in tourism. Lately, she has been focusing on understanding sustainable tourists’ online discourses and online behavior in-depth through netnography.

Research Macro Area

Tourism, Marketing and Regional Development

Selected Publications

Lonardi, S., Martini, U., & Hull, J. S. (2020). Minority languages as sustainable tourism resources: From Indigenous groups in British Columbia (Canada) to Cimbrian people in Giazza (Italy). Annals of Tourism Research, 83, 102859.

Lonardi, S., Scholl-Grissemann, U., Peters, M., & Messner, N. (2024). Leveraging minority language in destination online marketing: Evidence from Alta Badia, Italy. Journal of Destination Marketing & Management, 31, 100857.

Lonardi, S. (2022). Minority languages and tourism: a literature review. Journal of Heritage Tourism, 17(3), 342-356.

Lonardi, S., Buffa, F., & Martini, U. (2024). Digital nomadism and tourism development: Stakeholders’ perceptions of an inner area. SINERGIE, 42(2), 91-107.

Nigg, J., & Lonardi, S. (2026). The representation of persons with disabilities in tourism marketing: shaping a collaborative identity framework. Journal of Sustainable Tourism, 1-25.