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Free University of Bozen-Bolzano

Tenured associate professors | Marketing for Tourism & Sport

Serena Volo

Serena.Volo@unibz.it

+39 0474 013644

BK A1.10
Faculty of Economics and Management
Universitätsplatz 1 - Piazzetta dell'Università, 1
39031
Bruneck-Brunico

Short bio

Associate Professor of Marketing, Faculty of Economics and Management,
Bachelor in Tourism, Sport and Event Management  Free University of Bozen-Bolzano -  Italy http://www.unibz.it/
 
Vice-director of the Competence Centre in Tourism Management and Tourism Economics (TOMTE) and Chair of CBTS https://tomte.econ.unibz.it/cbts/
 
Editor-in-Chief of the International Journal of Culture, Tourism and Hospitality Research http://www.emeraldinsight.com/loi/ijcthr

Courses

Experiential Tourism Marketing

31001 · SECS-P/08 · LM-77 Tourism Management · EN

Qualtitative methods for conducting rigorous and relevant managment research

29073 · PhD Management · EN

Sport and Facility Management

30183 · SECS-P/08 · L-18 Tourism, Sport & Event Management · IT

Sport Marketing and Sponsorship

30186 · SECS-P/08 · L-18 Tourism, Sport & Event Management · EN

Strategic Marketing for Tourism

30187 · SECS-P/08 · L-18 Tourism, Sport & Event Management · IT

Main Research Areas

Tourism marketing, Consumer behavior, Research method, Quantitative marketing, Tourism competitiveness and innovation, Tourism statistics, Marketing research, Sport marketing.

Info

Memberships and affiliation: Editorial Review Board Member of several international double-blind peer reviewed journals in the field of tourism and hospitality. Member of several international and national marketing and tourism associations (SIMA, AIDEA, SIM, IFITT, ICHRIE, AIEST, Academy of Marketing). Executive Council Member of the International Association for Tourism Economics (IATE).
 
Life, work and research experience abroad: Ireland, England, USA, France, Switzerland.
 

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