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Free University of Bozen-Bolzano

Tenured associate professors | Marketing for Tourism & Sport

Serena Volo

+39 0474 013644

BK A1.10
Faculty of Economics and Management
Universitätsplatz 1 - Piazzetta dell'Università, 1

Short bio

Program Director - Tourism, Sport and Event Management  - Associate Professor of Marketing, Faculty of Economics and Management, Free University of Bozen-Bolzano - Brunico (Bolzano), Italy
Vice-director of the Competence Centre in Tourism Management and Tourism Economics (TOMTE) and Chair of CBTS
Editor-in-Chief of the International Journal of Culture, Tourism and Hospitality Research


Marketing Research: Methods and Tools

30159 · SECS-P/08 · L-18 Tourism, Sport & Event Management · EN

Sport and Event marketing and sponsorship

30133 · SECS-P/08 · L-18 Tourism, Sport & Event Management · EN

Sport and Facility Management

30183 · SECS-P/08 · L-18 Tourism, Sport & Event Management · IT

Strategic marketing and management in tourism

30132 · SECS-P/08 · L-18 Tourism, Sport & Event Management · EN

Main Research Areas

Tourism marketing, Consumer behavior, Research method, Quantitative marketing, Tourism competitiveness and innovation, Tourism statistics, Marketing research, Sport marketing.


Memberships and affiliation: Editorial Review Board Member of several international double-blind peer reviewed journals in the field of tourism and hospitality. Member of several international and national marketing and tourism associations (SIMA, AIDEA, SIM, IFITT, ICHRIE, AIEST, Academy of Marketing). Executive Council Member of the International Association for Tourism Economics (IATE).
Life, work and research experience abroad: Ireland, England, USA, France, Switzerland.

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