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Free University of Bozen-Bolzano

Tenured associate professors | Marketing for Tourism & Sport

Serena Volo

+39 0474 013644

BK A1.10
Faculty of Economics and Management
Universitätsplatz 1 - Piazzetta dell'Università, 1

Short bio

Associate Professor of Marketing, Faculty of Economics and Management,
Bachelor in Tourism, Sport and Event Management  Free University of Bozen-Bolzano -  Italy
Vice-director of the Competence Centre in Tourism Management and Tourism Economics (TOMTE) and Chair of CBTS
Editor-in-Chief of the International Journal of Culture, Tourism and Hospitality Research


Experiential Tourism Marketing

31001 · SECS-P/08 · LM-77 Tourism Management · EN

Experiential Tourism Marketing

27510 · SECS-P/08 · LM-DATA Data Analytics for Economics and Management · EN

Sport and Facility Management

30183 · SECS-P/08 · L-18 Tourism, Sport & Event Management · IT

Sport Marketing and Sponsorship

30186 · SECS-P/08 · L-18 Tourism, Sport & Event Management · EN

Strategic Marketing for Tourism

30187 · SECS-P/08 · L-18 Tourism, Sport & Event Management · IT

Main Research Areas

Tourism marketing, Consumer behavior, Research method, Quantitative marketing, Tourism competitiveness and innovation, Tourism statistics, Marketing research, Sport marketing.


Memberships and affiliation: Editorial Review Board Member of several international double-blind peer reviewed journals in the field of tourism and hospitality. Member of several international and national marketing and tourism associations (SIMA, AIDEA, SIM, IFITT, ICHRIE, AIEST, Academy of Marketing). Executive Council Member of the International Association for Tourism Economics (IATE).
Life, work and research experience abroad: Ireland, England, USA, France, Switzerland.

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