Tenured associate professors | Marketing for Tourism & Sport
Serena Volo
BK A1.10
Faculty of Economics and Management
Universitätsplatz 1 - Piazzetta dell'Università, 1
39031
Bruneck-Brunico
Universitätsplatz 1 - Piazzetta dell'Università, 1
39031
Bruneck-Brunico
Short bio
Associate Professor of Marketing, Faculty of Economics and Management,
Bachelor in Tourism, Sport and Event Management Free University of Bozen-Bolzano - Italy http://www.unibz.it/
Vice-director of the Competence Centre in Tourism Management and Tourism Economics (TOMTE) and Chair of CBTS https://tomte.econ.unibz.it/cbts/
Editor-in-Chief of the International Journal of Culture, Tourism and Hospitality Research http://www.emeraldinsight.com/loi/ijcthr
Courses
Experiential Tourism Marketing
31001 · SECS-P/08 · LM-77 Tourism Management · EN
Experiential Tourism Marketing
27510 · SECS-P/08 · LM-DATA Data Analytics for Economics and Management · EN
Sport and Facility Management
30183 · SECS-P/08 · L-18 Tourism, Sport & Event Management · IT
Sport Marketing and Sponsorship
30186 · SECS-P/08 · L-18 Tourism, Sport & Event Management · EN
Strategic Marketing for Tourism
30187 · SECS-P/08 · L-18 Tourism, Sport & Event Management · IT
Main Research Areas
Tourism marketing, Consumer behavior, Research method, Quantitative marketing, Tourism competitiveness and innovation, Tourism statistics, Marketing research, Sport marketing.
Info
Memberships and affiliation: Editorial Review Board Member of several international double-blind peer reviewed journals in the field of tourism and hospitality. Member of several international and national marketing and tourism associations (SIMA, AIDEA, SIM, IFITT, ICHRIE, AIEST, Academy of Marketing). Executive Council Member of the International Association for Tourism Economics (IATE).
Life, work and research experience abroad: Ireland, England, USA, France, Switzerland.