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Free University of Bozen-Bolzano

Tenured associate professors

Serena Volo

Serena.Volo@unibz.it

+39 0474 013644

BK A1.11
Faculty of Economics and Management
Universitätsplatz 1 - Piazzetta dell'Università, 1
39031
Bruneck-Brunico

Short bio

Program Director - Tourism, Sport and Event Management  - Associate Professor of Marketing, Faculty of Economics and Management, Free University of Bozen-Bolzano - Brunico (Bolzano), Italy http://www.unibz.it/
 
Vice-director of the Competence Centre in Tourism Management and Tourism Economics (TOMTE) and Chair of CBTS https://tomte.econ.unibz.it/cbts/
 
Editor-in-Chief of the International Journal of Culture, Tourism and Hospitality Research http://www.emeraldinsight.com/loi/ijcthr

Courses

Marketing Research: Methods and Tools

30159 · SECS-P/08 · Tourism, Sport & Event Management (L-18) · EN

Sport and Event marketing and sponsorship

30133 · SECS-P/08 · Tourism, Sport & Event Management (L-18) · EN

Strategic marketing and management in tourism

30132 · SECS-P/08 · Tourism, Sport & Event Management (L-18) · EN

Main Research Areas

Tourism marketing, Consumer behavior, Research method, Tourism competitiveness and innovation, Tourism statistics, Marketing research, Sport marketing.

Info

Memberships and affiliation: Editorial Review Board Member of several international double-blind peer reviewed journals in the field of tourism and hospitality. Member of several international and national marketing and tourism associations (SIMA, AIDEA, SIM, IFITT, ICHRIE, AIEST, Academy of Marketing). Executive Council Member of the International Association for Tourism Economics (IATE).
 
Life, work and research experience abroad: Ireland, England, USA, France, Switzerland.
 

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