Course Topics
-Introduction to R software -Basic data management -Clustering anslysis -Dimension reduction method -Factor analysis -Time series analysis

Teaching format
The entire lectures and office hours will be held online. All the lecture material, software exercises and datasets will be uploaded to OLE.

Educational objectives
INTENDED LEARNING OUTCOMES (ILO) ILO 1: KNOWLEDGE AND UNDERSTANDING ILO 1.1 The student acquires the competence to apply knowledge and understanding about the role of tourism in the economic development of communities, regions and nations. ILO 1.2 The student acquires the competence to understand and quantitatively analyse tourism phenomena in order to support business decision-making processes. ILO 2: ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING ILO 2.1 The student also acquires the ability to read and understand economic analyses. ILO 2.2 The student acquires the ability to interpret and use summary indicators of interest for the economic and market development policies of tourist destinations as well as individual enterprises in the sector. ILO 2.3 The student understands and uses statistical-quantitative methodologies for the description, monitoring and evaluation of problems characterising the tourism system. ILO 3: AUTONOMY OF JUDGEMENT ILO 3.1 Acquire the ability to select data and use appropriate information to describe a problem concerning the management of tourism enterprises as well as tourism associations and destinations ILO 4: COMMUNICATION SKILLS ILO 4.1 The Master's degree graduate will be able to communicate effectively in oral and written form the specialised content of the individual disciplines, using different registers depending on the recipients and the communicative and didactic purposes, and to evaluate the formative effects of his/her communication. Written and oral communication skills are particularly developed in the training activities carried out for the preparation of the Master's thesis, in the discussion of business cases and in interactive lectures involving group discussions and the comparison of individual analyses. ILO 5: LEARNING SKILLS ILO 5.1 To identify thematic connections and to establish relationships between different cases and contexts of analysis ILO 5.2 To develop general models from the phenomena studied.

Additional educational objectives and learning outcomes
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Assessment
Students who attend the lesson and present a project: 50% project, 50% exam. Students who non attend the lesson: 100% written exam. Project: group work and oral presentation - online. All ILOs are assessed (ILO 1-5) Exam: Written- in presence. All ILOs are assessed (ILO 1-5)

Evaluation criteria
The evaluation criteria for this course will primarily focus on the students’ understanding of the core course content. Students will be assessed on their proficility in applying statistical methods and predictive analytics tools with R software to analyze and interpret large-scale datasets effectively. The ability to design and implement data-driven decision-making strategies across various industries will also form a component of the evaluation. Overall, the assessment aims to ensure that students not only acquire theoretical knowledge but also demonstrate practical skills in managing and analyzing data to support informed decision-making.

Required readings

For each course topic, slides and exercises sheets will be provided and uploaded to OLE by the professor before each lesson.

Supplementary readings

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Further information
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