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Communication in Campaigns and Culture and Aesthetics

Semester 2 · 17328 · Bachelor in Communication Sciences and Culture · 12CP · DE


Culture and Aesthetics
The educational goal of this course is to provide students with an orientation in the very broad fields of culture and aesthetics. As an interdisciplinary course, it shows how the fields of art, literature, philosophical aesthetics and society intersect. Historical developments are used to illustrate developments that continue to have an impact in the present. Key elements for understanding the culture and aesthetics of modernity and the present day are intermediality and hybridity, the mechanisms of which are taught.

Communication in campaigns
The course deals with communication in European political campaigns. Using concrete examples of political communication and European democratic public discourse from the 1970s to the present, "successful" and "unsuccessful" campaigns are presented and analysed.

Lecturers: Andreas Hapkemeyer, Markus Warasin

Teaching Hours: 90
Lab Hours: 0
Mandatory Attendance: In accordance with the regulation

Course Topics
Culture and aesthetics On the definition of culture and aesthetics; Futurism (first groundbreaking manifesto of modernism); break with the traditional concept of art; non-objectivity; Dadaism; intermediality as a driving force; the metropolis; rationalist architecture (Bolzano); psychic automatism (Breton); art as process (Abstract Expressionism); mass production and consumption: Pop Art; Poesia visiva; art that rejects the market: Conceptual art; directly political neo-conceptual art; female artists; performance; graphic novels; street art; democratisation of the arts; the end of the autonomy of art; globalisation of art. Communication in campaigns – integration theory approaches and their consequences for political communication – 40 years of European election campaigns – "failed" and "successful" EU communication campaigns against the backdrop of increasing politicisation

Teaching format
Culture and aesthetics Mixed: frontal presentation and discussion; exercises; group work; excursions; presentations by students. Communication in campaigns Alternation between frontal units, group work and presentations in student teams.

Educational objectives
Culture and aesthetics Knowledge and understanding: Students of communication studies should learn to recognise and understand some of the key features of modern culture. Application of knowledge and understanding: By the end of the course, students should be able to apply the knowledge they have acquired in the course to comparable but previously untreated subjects. Judgement: Based on the understanding acquired in the course, students should be able to classify and evaluate cultural and aesthetic phenomena in contemporary culture. Communication: At the end of the course, students should be able to communicate the content covered in an appropriate manner, both orally and in writing. Learning strategies: The course teaches students how to best navigate and acquire the extensive material. Communication in campaigns Knowledge and understanding: The course aims to give students a good overview of Europe-wide political communication campaigns. After successfully completing this course, students will be able to understand political communication in campaigns against the backdrop of integration theory approaches and classify it in the current context of high politicisation. Applying knowledge and understanding: Furthermore, students are expected to be able to apply the knowledge they have acquired to comparable communication campaigns. Judgement: The knowledge and understanding acquired should enable students to describe, analyse and critically evaluate communication in campaigns. Communication: Another educational goal is to learn the communication skills needed to convey the content covered to both experts and laypeople. Learning strategies: The course teaches students learning strategies and the necessary know-how to continue analysing and evaluating comparable complex learning content independently.

Assessment
Communication in campaigns and Culture and aesthetics: Oral exam (50%), written assignment (50%).

Evaluation criteria
Culture and aesthetics: Critical and independent examination of the subject matter. Clear and logical structure of the written work, sound argumentation. Communication in campaigns: Ability to describe, analyse and critically evaluate communication in campaigns; clear structure and scientifically convincing examination of the content of written and oral contributions.

Required readings

Culture and aesthetics

Basis of the course:

  • Powerpoint: "Kultur & Ästhetik" 1-3
  • Hapkemeyer: Bozen 1+2 (Erlebnis Kunst in Südtirol, 2016)

 

And at least four of these texts + Marinetti:

  • Tommaso F. Marinetti, Manifesto del futurismo;
  • Walter Benjamin, Das Kunstwerk im Zeitalter seiner technischen Reproduzierbarkeit (S. 10-23);
  • Christoph Menke, 'Er muss experimentieren'. Die Kunst im gegenwärtigen Kapitalismus (G. Glüher, A. Hapkemeyer, Da Capo. artiparlando 2013-15. Vorträge zu Design und Kunst, S. 107-113);
  • Hans Belting, Gedanken zu einer neuen Situation der Kunst (G. Glüher, A. Hapkemeyer, Hg., Global Culture - Local Views, 2014, S. 25-30).
  • Angela Vettese, Gli attori della legittimazione culturale (Ma questo è un quadro? 2005, S. 25-49);
  • Angela Vettese, La legittimazione attraverso il mercato (Ma questo è un quadro? 2005, S. 51-82);
  • Wolfgang Ullrich, Die Kunst nach dem Ende ihrer Autonomie, 2022, S. 29-44
  • Andreas Reckwitz, Hyperkultur und Kulturessenzialismus (Das Ende der Illusionen, 2019, S. 29-59).

Communication in campaigns

  • Niklas Luhmann, Die Realität der Massenmedien, 5. Auflage, Nomos 2017.
  • Jürgen Mittag (Hrsg.), 30 Jahre Direktwahlen zum Europäischen Parlament (1979-2009) - Europawahlen und EP in der Analyse, Springer 2011.


Supplementary readings

Culture and aesthetics

 

Th. W. Adorno/M. Horkheimer, Kulturindustrie (Dialektik der Aufklärung, 2003, S. 141-191).

Ansgar Nünning, Vielfalt der Kulturbegriffe (Kulturelle Bildung, bpb.de, 2009, S. 1-9)

Hanno Rauterberg, Der Teufelskreis demokratischer Kunst (Die Zeit, 14. 9. 2019)

Chimamanda Ngozi Adichie, Wer hat das Recht, den anderen auszustellen? (Die Zeit vom 30. 9. 2021)

Communication in campaigns:

Jan Georg Plavec, Babylon oder Blase? Die Brüsseler EU-Kommunikationskultur - Einstellungen von Politikern und Journalisten im Vergleich, Nomos 2020.




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Sustainable Development Goals
This teaching activity contributes to the achievement of the following Sustainable Development Goals.

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Modules

Semester 2 · 17328A · Bachelor in Communication Sciences and Culture · 6CP · DE

Module A — Communication in Campaigns

The course deals with communication in European policy campaigns.
The particular challenge for institutional communication in the EU is that the current public debate is characterised by questions of identity and values, by social and political resistance, by the return of national stereotypes – in short, by a high degree of politicisation of integration. The course deals with the communication of various campaigns and presents them using concrete examples.

Lecturers: Markus Warasin

Teaching Hours: 45
Lab Hours: 0

Course Topics
The course will begin by discussing integration theory approaches and their implications for political communication in campaigns. The historical developments from the first European elections in 1979 to the campaigns in the 1980s, 1990s and 2010s are examined on the basis of the framework conditions and the respective campaign concepts (including narration, empathy, emotional expressions and humour as forms of communication). Finally, we will take a look at failed and even withdrawn EU communication campaigns against the backdrop of increasing politicisation.

Teaching format
Variety of frontal units, group work and presentations in student teams.

Required readings

Niklas Luhmann, Die Realität der Massenmedien, 5. Auflage, Nomos 2017.

Jürgen Mittag (Hrsg.), 30 Jahre Direktwahlen zum Europäischen Parlament (1979-2009) - Europawahlen und EP in der Analyse, Springer 2011.



Supplementary readings

Jan Georg Plavec, Babylon oder Blase? Die Brüsseler EU-Kommunikationskultur - Einstellungen von Politikern und Journalisten im Vergleich, Nomos 2020.



Semester 2 · 17328B · Bachelor in Communication Sciences and Culture · 6CP · DE

Module B — Culture and Aesthetics

The educational objective of the course is to provide students with an orientation in the very broad fields of culture and aesthetics. As an interdisciplinary course, it shows how the fields of art, literature, philosophical aesthetics and society intersect. Historical developments are used to illustrate developments that continue to have an impact in the present. Key elements for understanding the culture and aesthetics of modernity and the present day are intermediality and hybridity, the mechanisms of which are taught.

Lecturers: Andreas Hapkemeyer

Teaching Hours: 45
Lab Hours: 0

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