Argomenti dell'insegnamento
Culture and aesthetics On the definition of culture and aesthetics; Futurism (first groundbreaking manifesto of modernism); break with the traditional concept of art; non-objectivity; Dadaism; intermediality as a driving force; the metropolis; rationalist architecture (Bolzano); psychic automatism (Breton); art as process (Abstract Expressionism); mass production and consumption: Pop Art; Poesia visiva; art that rejects the market: Conceptual art; directly political neo-conceptual art; female artists; performance; graphic novels; street art; democratisation of the arts; the end of the autonomy of art; globalisation of art. Communication in campaigns – integration theory approaches and their consequences for political communication – 40 years of European election campaigns – "failed" and "successful" EU communication campaigns against the backdrop of increasing politicisation

Modalità di insegnamento
Culture and aesthetics Mixed: frontal presentation and discussion; exercises; group work; excursions; presentations by students. Communication in campaigns Alternation between frontal units, group work and presentations in student teams.

Obiettivi formativi
Culture and aesthetics Knowledge and understanding: Students of communication studies should learn to recognise and understand some of the key features of modern culture. Application of knowledge and understanding: By the end of the course, students should be able to apply the knowledge they have acquired in the course to comparable but previously untreated subjects. Judgement: Based on the understanding acquired in the course, students should be able to classify and evaluate cultural and aesthetic phenomena in contemporary culture. Communication: At the end of the course, students should be able to communicate the content covered in an appropriate manner, both orally and in writing. Learning strategies: The course teaches students how to best navigate and acquire the extensive material. Communication in campaigns Knowledge and understanding: The course aims to give students a good overview of Europe-wide political communication campaigns. After successfully completing this course, students will be able to understand political communication in campaigns against the backdrop of integration theory approaches and classify it in the current context of high politicisation. Applying knowledge and understanding: Furthermore, students are expected to be able to apply the knowledge they have acquired to comparable communication campaigns. Judgement: The knowledge and understanding acquired should enable students to describe, analyse and critically evaluate communication in campaigns. Communication: Another educational goal is to learn the communication skills needed to convey the content covered to both experts and laypeople. Learning strategies: The course teaches students learning strategies and the necessary know-how to continue analysing and evaluating comparable complex learning content independently.

Modalità d'esame
Communication in campaigns and Culture and aesthetics: Oral exam (50%), written assignment (50%).

Criteri di valutazione
Culture and aesthetics: Critical and independent examination of the subject matter. Clear and logical structure of the written work, sound argumentation. Communication in campaigns: Ability to describe, analyse and critically evaluate communication in campaigns; clear structure and scientifically convincing examination of the content of written and oral contributions.