Communication is not just about conveying information: it is about giving shape to ideas, constructing meaning and forging connections. This course is based on the premise that communication is, first and foremost, a creative process, in which strategy, languages and tools come together to design effective messages.
Through examples and group discussions, the course explores how to transform an idea into a communication project: from analysing the context to defining objectives, and from choosing the right language to selecting the appropriate channels and formats. The aim is to provide a method and a toolkit for designing communication in a conscious, creative and strategic way, developing messages capable of engaging, telling a story and generating value.