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Teaching staff | Tourism management and marketing

Oksana Tokarchuk

Oksana.Tokarchuk@unibz.it

+39 0471 013020

BK A1.11

Faculty of Engineering
NOI Techpark - Bruno-Buozzi-Straße 1 - via Bruno Buozzi, 1
39100
Bozen-Bolzano

Links

Curriculum Vitae

All publications

Reserve Collection

Courses

Analytics of Consumer Behavior

76409B · SECS-P/08 · Bachelor in Informatics and Management of Digital Business · EN

Introduction to Digital Marketing and Advertising

76409A · SECS-P/08 · Bachelor in Informatics and Management of Digital Business · IT

Main Research Areas

Quality of life and tourism, self congruity, mental budget

Selected publications

Tokarchuk O., Gabriele, R., and Neglia, G. (2021) “ Teleworking during the Covid-19 Crisis in Italy: Evidence and Tentative Interpretations“,“Sustainability“ Vol. 13, No. 4 (IF 2.576)

Brida, J.G., and Tokarchuk, O. (2017) “Tourists’ spending and adherence to shopping plans: The case of the Christmas Market in Merano, Italy”, Tourism management, Vol 61, No 1, pp 55-62 (IF 7.432)

Brida J.G., Meleddu, M., and Tokarchuk O. (2017) “Use value of cultural events: The case of the Christmas markets”, Tourism management, Vol. 59, No 4, pp 67-75 (IF 7.432)

Tokarchuk, O., Gabriele, R. and Maurer, O. (2017) “Development of city tourism and wellbeing of urban residents: a case of German Magic cities”, Tourism Economics, Vol. 23, No. 3 (IF 1.819)

Tokarchuk O., Gabriele, R., and Maurer, O. (2016) “Tourism intensity impact on satisfaction with life of German residents”, Tourism Economics, Vol. 22, No. 6, pp 316-331 (IF 1.819)

Brida, J.G., and Tokarchuk, O. (2015) “Keeping mental budgets: visitors’ spending at a Christmas market”, Tourism Economics, Vol. 21, No 1, pp 67-82

Tokarchuk, O., Maurer, O., and Bosnjak, M. (2015) “Tourism Experience at Destination and Quality of Life Enhancement: a Case for Comprehensive Congruity Model”, Applied Research on Quality of Life, Vol. 10, No. 4, pp. 599-613 (IF 1.683)

Tokarchuk, O., Cuel, R., and Zamarian, M. (2012) "Analyzing Crowd Labor and Designing Incentives for Humans in the Loop", IEEE Internet Computing,Vvol. 16, No. 5, pp. 45-51, Sept.-Oct. 2012 (IF 1.929)

Tokarchuk, O., Gabriele, R., and Maurer, O. (2021). “Estimating tourism social carrying capacity”, Annals of Tourism Research, Vol. 86 (C) (IF 5,908)

Cozzio, C., Tokarchuk, O., and Maurer, O. (2020) “The effect of price bundling on tourists’ extra expenditure: a mental budget approach”, online first Current Issues in Tourism (IF 4.147)