Course Topics
The course introduces Human–Computer Interaction (HCI) principles applied to business and digital innovation. Topics include: Foundations of Human–Computer Interaction User-centered and human-centered design approaches User interfaces and interaction paradigms Usability, user experience (UX), and service experience HCI methods for business decision-making Prototyping physical and digital interfaces User research, testing, and validation Design ethics, trust, transparency, and responsibility in digital systems Brand identity, symbolism, and interaction design HCI in emerging technologies and business contexts

Propaedeutic courses
None.

Teaching format
The course combines lectures, interactive discussions, case studies, hands-on labs, and group project work. Students will apply HCI methods to real-world business scenarios through iterative design, prototyping, and user testing activities. The course emphasizes learning by doing, interdisciplinary collaboration, and critical reflection.

Educational objectives
Knowledge and Understanding: D1.18. Understand the interdisciplinary approach to IT projects that takes into account technical foundations, business needs, social and dynamic aspects and the regulatory framework. Applying knowledge and understanding: D2.3 - Ability to analyse business problems and to develop proposals for solutions with the help of IT tools. D2.4 - Ability to formalise and to analyse procedures and operational processes, to recognise and use optimisation potentials. D2.6 - Ability to design, describe and present IT solutions to policy makers. Making judgements: D3.1 - Ability to collect and interpret data useful for forming independent judgments on IT and economic aspects of information systems. Communication skills: D4.3 - Ability to negotiate with people with different professional experiences the definition and requirements of corporate information systems. D4.5 - Ability to collaborate in interdisciplinary teams to achieve IT objectives. Learning skills: D5.1 - Learning ability to undertake further studies with a high degree of autonomy. D5.3 - Ability to follow rapid technological developments and to learn about innovative aspects of the latest generation of information technology and systems.

Additional educational objectives and learning outcomes
At the end of the course, students will be able to understand and apply Human–Computer Interaction principles in business and organizational contexts. They will develop the ability to analyze user needs, business constraints, and technological opportunities, translating them into effective digital products, services, and interfaces. Students will also strengthen their capacity to work in interdisciplinary teams, communicate design and technology decisions clearly, and critically reflect on the social, ethical, and organizational implications of interactive systems.

Assessment
Assessment is based on a combination of individual and group work. Students will be evaluated through a group project focused on the design of a user-centered digital solution for a business scenario, including research, concept development, prototyping, and validation. Additional assessment components may include individual assignments, class participation, and a final presentation of the project.

Evaluation criteria
Evaluation is based on the following criteria: understanding and application of HCI concepts and methods; quality and coherence of user research and problem framing; effectiveness and clarity of the proposed solution; quality of prototypes and testing activities; ability to integrate business, user, and technological perspectives; clarity of communication, presentation, and documentation; active participation in class and contribution to group work.

Required readings

Selected chapters and articles on Human–Computer Interaction, user experience, and digital product design will be provided during the course through the official learning platform.

Supplementary readings

Additional readings, case studies, and references related to HCI, design for business, emerging technologies, and ethical aspects of digital systems will be suggested throughout the course for students interested in deepening specific topics.

Further information
All course materials, updates, and communications will be shared through the official course platform. The course language is English.