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Free University of Bozen-Bolzano

Design Theory

Semester 2 · 97172 · Bachelor in Design and Art - Major in Design · 5CP · IT


The course provides an overview of key ideas, theoretical frameworks, and critical approaches to design, with a focus on methodological aspects and the social, political, and cultural contexts of production and consumption of visual and material culture and invites students to consider the role of designers in the conceptualisation of products as well as in their expanding role within policy, service, and strategy design.

Teaching Hours: 30
Lab Hours: 0
Mandatory Attendance: not compulsory, but recommended

Educational objectives
Disciplinary competence Knowledge and understanding - have acquired the basic knowledge to be able to turn a critical eye to their own work and to deal with contemporary complexity - have acquired the basic knowledge necessary for further Master's studies in all components of project culture as well as in scientific and theoretical subjects. Applying knowledge and understanding - recognise the main phenomena of contemporary society, to observe them critically, also from an ethical and social point of view, and to elaborate appropriate solutions at the level of a design proposal/response. - make use of the skills acquired during the course of study in the event of continuing studies in a Master's degree programme in the field of design and to develop them further. Making judgements - Be able to make independent judgements, both in the critical evaluation of their own work and in their ability to use the right interpretative tools in those contexts in which they will work professionally in design and/or continue their studies, also considering ethical and social aspects. Communication skills - to professionally communicate and substantiate their own decisions and justify them from a theoretical point of view. Learning skills - have acquired basic knowledge in theoretical subjects as well as a study methodology suitable for continuing studies with a Master's degree programme.


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