Course Topics
• Orality and literacy in media communication • the structure of media texts • Old and New Meida • Linguistic structures in media communication • dialects and regional varieties in the media • creative use of linguistic structures in the media • advertising language and brand names

Teaching format
Lecture with media support, exercises, discussion, project work.

Educational objectives
The aim of the course is to apply concepts and techniques of linguistic analysis to the linguistic structures of media communication, thereby developing skills in analysis and reflection. Students know the basic concepts of media linguistics as well as strategies for the creative use of linguisticmstructures in media communication. Students can identify and analyse linguistic structures in media communication. Students can critically assess the quality of an analysis of linguistic structures in media communication and contribute to its improvement with constructive suggestions Students can present their own or others' analyses of language in media communication both orally and in writing in a comprehensible and precise manner. Students acquire learning strategies that enable them to find traditional and innovative knowledge resources on the topic of language and media and use them for their research work. They also acquire a basic set of learning strategies for analysing linguistic structures in media communication.

Assessment
Requirements for students who attend the course regularly: completion of a project; independent literature review; presentation of the project in the seminar workshop; taking on an organizational role in the seminar workshop; preparation of a written project report; oral discussion of the project report during the exam. Requirements for students who do not attend regularly: independent study of the course content (including reading the assigned literature and completing exercises independently); oral examination during the exam. The self-study programme will be available on OLE at the beginning of the semester.

Evaluation criteria
Clear argumentation, ability to critically analyse and reflect on linguistic data.