Akronym

BETRUE

Abstract

The project investigates how true pricing, i.e. internalizing the environmental, health, and social costs of beef production, can contribute to a transition toward more sustainable diets. It addresses the lack of a systems perspective by examining how pricing mechanisms interact with complementary interventions such as regulation and information. Using systems modeling, systematic reviews, and field and online experiments, the project identifies enabling conditions, key actors, and pathways that can trigger lasting behavioral change. The findings will inform evidence-based policies, support innovation in sustainable food systems, and provide practical recommendations for promoting plant-based consumption while improving environmental and public health outcomes.

Projektleiter

Isabel Marie Schäufele-Elbers

Co-Investigator

Günter Schamel

Projektteam

Austéja Kazemekaityté

Forschungs­schwerpunkte

Tourism, Marketing and Regional Development

Art der Finanzierung

EU Partnerships / EU Partnerships

Start- und Enddatum

01.05.2026
30.04.2029