Professori associati di ruolo | Marketing for Tourism & Sport
Serena Volo
Short bio
Associate Professor of Marketing, Faculty of Economics and Management,
Bachelor in Tourism, Sport and Event Management Free University of Bozen-Bolzano - Italy http://www.unibz.it/
Vice-director of the Competence Centre in Tourism Management and Tourism Economics (TOMTE) and Chair of CBTS https://tomte.econ.unibz.it/cbts/
Editor-in-Chief of the International Journal of Culture, Tourism and Hospitality Research http://www.emeraldinsight.com/loi/ijcthr
Corsi
Management degli impianti sportivi e dello sport
30183 · SECS-P/08 · Corso di laurea in Management del Turismo, dello Sport e degli Eventi · IT
Marketing dello Sport e Sponsorizzazione
30186 · SECS-P/08 · Corso di laurea in Management del Turismo, dello Sport e degli Eventi · EN
Marketing Esperenziale per il Turismo
31001 · SECS-P/08
· Corso di laurea magistrale in Management del
Turismo
· EN
Marketing Strategico per il Turismo
30187 · SECS-P/08 · Corso di laurea in Management del Turismo, dello Sport e degli Eventi · IT
Qualitative methods for conducting rigorous and relevant management research
29073 · Corso di Dottorato di ricerca in Management · EN
Macroaree di ricerca
Tourism marketing, Consumer behavior, Research method, Quantitative marketing, Tourism competitiveness and innovation, Tourism statistics, Marketing research, Sport marketing.
Info
Memberships and affiliation: Editorial Review Board Member of several international double-blind peer reviewed journals in the field of tourism and hospitality. Member of several international and national marketing and tourism associations (SIMA, AIDEA, SIM, IFITT, ICHRIE, AIEST, Academy of Marketing). Executive Council Member of the International Association for Tourism Economics (IATE).
Life, work and research experience abroad: Ireland, England, USA, France, Switzerland.