Skip to content

Libera Università di Bolzano

Professori associati di ruolo | Marketing for Tourism & Sport

Serena Volo

Serena.Volo@unibz.it

+39 0474 013644

BK A1.10
Facoltà di Economia
Piazzetta dell'Università, 1
39031
Brunico

Short bio

Associate Professor of Marketing, Faculty of Economics and Management,
Bachelor in Tourism, Sport and Event Management  Free University of Bozen-Bolzano -  Italy http://www.unibz.it/
 
Vice-director of the Competence Centre in Tourism Management and Tourism Economics (TOMTE) and Chair of CBTS https://tomte.econ.unibz.it/cbts/
 
Editor-in-Chief of the International Journal of Culture, Tourism and Hospitality Research http://www.emeraldinsight.com/loi/ijcthr

Corsi

Management degli impianti sportivi e dello sport

30183 · SECS-P/08 · Corso di laurea in Management del Turismo, dello Sport e degli Eventi · IT

Marketing dello Sport e Sponsorizzazione

30186 · SECS-P/08 · Corso di laurea in Management del Turismo, dello Sport e degli Eventi · EN

Marketing Esperenziale per il Turismo

31001 · SECS-P/08 · Corso di laurea magistrale in Management del
Turismo · EN

Marketing Strategico per il Turismo

30187 · SECS-P/08 · Corso di laurea in Management del Turismo, dello Sport e degli Eventi · IT

Qualitative methods for conducting rigorous and relevant management research

29073 · Corso di Dottorato di ricerca in Management · EN

Macroaree di ricerca

Tourism marketing, Consumer behavior, Research method, Quantitative marketing, Tourism competitiveness and innovation, Tourism statistics, Marketing research, Sport marketing.

Info

Memberships and affiliation: Editorial Review Board Member of several international double-blind peer reviewed journals in the field of tourism and hospitality. Member of several international and national marketing and tourism associations (SIMA, AIDEA, SIM, IFITT, ICHRIE, AIEST, Academy of Marketing). Executive Council Member of the International Association for Tourism Economics (IATE).
 
Life, work and research experience abroad: Ireland, England, USA, France, Switzerland.
 

Link utili