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Free University of Bozen - Bolzano

Professori associati di ruolo

Serena Volo

Serena.Volo@unibz.it

+39 0474 013644

BK A1.11
Facoltà di Economia
Piazzetta dell'Università, 1
39031
Brunico

Short bio

Program Director - Tourism, Sport and Event Management  - Associate Professor of Marketing, Faculty of Economics and Management, Free University of Bozen-Bolzano - Brunico (Bolzano), Italy http://www.unibz.it/
 
Vice-director of the Competence Centre in Tourism Management and Tourism Economics (TOMTE) and Chair of CBTS https://tomte.econ.unibz.it/cbts/
 
Editor-in-Chief of the International Journal of Culture, Tourism and Hospitality Research http://www.emeraldinsight.com/loi/ijcthr

Corsi

Marketing e management strategico nel settore turistico

30132 · SECS-P/08 · Corso di laurea in Management del Turismo, dello Sport e degli Eventi · EN

Marketing e sponsorizzazione per gli eventi

30133 · SECS-P/08 · Corso di laurea in Management del Turismo, dello Sport e degli Eventi · EN

Ricerche di Marketing: Metodi e Strumenti

30159 · SECS-P/08 · Corso di laurea in Management del Turismo, dello Sport e degli Eventi · EN

Macroaree di ricerca

Tourism marketing, Consumer behavior, Research method, Tourism competitiveness and innovation, Tourism statistics, Marketing research, Sport marketing.

Info

Memberships and affiliation: Editorial Review Board Member of several international double-blind peer reviewed journals in the field of tourism and hospitality. Member of several international and national marketing and tourism associations (SIMA, AIDEA, SIM, IFITT, ICHRIE, AIEST, Academy of Marketing). Executive Council Member of the International Association for Tourism Economics (IATE).
 
Life, work and research experience abroad: Ireland, England, USA, France, Switzerland.
 

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