Serena Volo is Full Professor of Marketing. She received her undergraduate in Economics and her PhD in Tourism Marketing from the University of Palermo, Italy. She has also completed an MBA at Isida Business School and received a Master of Arts (MA) in Social Science Data Analysis from the University of Essex, United Kingdom.

During her PhD studies she spent one year at the Dublin Institute of Technology, Ireland. Prior joining unibz in 2008, she worked and lived in France, USA, UK, Ireland and Switzerland. She was also a Fulbright Research Scholar at the Rosen College of Hospitality Management - Dick Pope Sr. Institute for Tourism Studies at the University of Central Florida, Orlando (USA).

She speaks English, Italian, French, German and Spanish. She is Editor-in-Chief of the Emerald international peer-reviewed journal Consumer Behavior in Tourism and Hospitality. She is the scientific responsible of the Tourism Research Methods Summer School

Memberships and affiliation: Editorial Review Board Member of several international double-blind peer reviewed journals in the field of tourism and hospitality. Member of several international and national marketing and tourism associations (SIMA, AIDEA, SIM, IFITT, ICHRIE, AIEST, IATE Academy of Marketing). 
 
Life, work and research experience abroad: Ireland, England, USA, France, Switzerland.