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Freie Universität Bozen

Professor*innen auf Planstelle der 2. Ebene | Marketing for Tourism & Sport

Serena Volo

Short bio

Associate Professor of Marketing, Faculty of Economics and Management,
Bachelor in Tourism, Sport and Event Management  Free University of Bozen-Bolzano -  Italy
Vice-director of the Competence Centre in Tourism Management and Tourism Economics (TOMTE) and Chair of CBTS
Editor-in-Chief of the International Journal of Culture, Tourism and Hospitality Research


Erlebnismarketing im Tourismus

31001 · SECS-P/08 · Master in Tourismusmanagement · EN

Qualitative methods for conducting rigorous and relevant management research

29073 · Doktoratsstudium in Management · EN

Sport- und Facilitymanagement

30183 · SECS-P/08 · Bachelor in Tourismus-, Sport- und Eventmanagement · IT

Sportmarketing und Sponsorship

30186 · SECS-P/08 · Bachelor in Tourismus-, Sport- und Eventmanagement · EN

Strategisches Tourismusmarketing

30187 · SECS-P/08 · Bachelor in Tourismus-, Sport- und Eventmanagement · IT


Tourism marketing, Consumer behavior, Research method, Quantitative marketing, Tourism competitiveness and innovation, Tourism statistics, Marketing research, Sport marketing.


Memberships and affiliation: Editorial Review Board Member of several international double-blind peer reviewed journals in the field of tourism and hospitality. Member of several international and national marketing and tourism associations (SIMA, AIDEA, SIM, IFITT, ICHRIE, AIEST, Academy of Marketing). Executive Council Member of the International Association for Tourism Economics (IATE).
Life, work and research experience abroad: Ireland, England, USA, France, Switzerland.

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