Professor*innen auf Planstelle der 2. Ebene | Marketing for Tourism & Sport
Serena Volo
Short bio
Associate Professor of Marketing, Faculty of Economics and Management,
Bachelor in Tourism, Sport and Event Management Free University of Bozen-Bolzano - Italy http://www.unibz.it/
Vice-director of the Competence Centre in Tourism Management and Tourism Economics (TOMTE) and Chair of CBTS https://tomte.econ.unibz.it/cbts/
Editor-in-Chief of the International Journal of Culture, Tourism and Hospitality Research http://www.emeraldinsight.com/loi/ijcthr
Lehrveranstaltungen
Erlebnismarketing im Tourismus
31001 · SECS-P/08 · Master in Tourismusmanagement · EN
Qualitative methods for conducting rigorous and relevant management research
29073 · Doktoratsstudium in Management · EN
Sport- und Facilitymanagement
30183 · SECS-P/08 · Bachelor in Tourismus-, Sport- und Eventmanagement · IT
Sportmarketing und Sponsorship
30186 · SECS-P/08 · Bachelor in Tourismus-, Sport- und Eventmanagement · EN
Strategisches Tourismusmarketing
30187 · SECS-P/08 · Bachelor in Tourismus-, Sport- und Eventmanagement · IT
Forschungsschwerpunkte
Tourism marketing, Consumer behavior, Research method, Quantitative marketing, Tourism competitiveness and innovation, Tourism statistics, Marketing research, Sport marketing.
Infos
Memberships and affiliation: Editorial Review Board Member of several international double-blind peer reviewed journals in the field of tourism and hospitality. Member of several international and national marketing and tourism associations (SIMA, AIDEA, SIM, IFITT, ICHRIE, AIEST, Academy of Marketing). Executive Council Member of the International Association for Tourism Economics (IATE).
Life, work and research experience abroad: Ireland, England, USA, France, Switzerland.