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Free University of Bozen - Bolzano

Professoren auf Planstelle der 2. Ebene | Marketing for Tourism & Sport

Serena Volo

Serena.Volo@unibz.it

+39 0474 013644

BK A1.10
Fakultät für Wirtschaftswissenschaften
Universitätsplatz 1
39031
Bruneck

Short bio

Program Director - Tourism, Sport and Event Management  - Associate Professor of Marketing, Faculty of Economics and Management, Free University of Bozen-Bolzano - Brunico (Bolzano), Italy http://www.unibz.it/
 
Vice-director of the Competence Centre in Tourism Management and Tourism Economics (TOMTE) and Chair of CBTS https://tomte.econ.unibz.it/cbts/
 
Editor-in-Chief of the International Journal of Culture, Tourism and Hospitality Research http://www.emeraldinsight.com/loi/ijcthr

Lehrveranstaltungen

Marketingforschung: Methoden und Instrumente

30159 · SECS-P/08 · Bachelor in Tourismus-, Sport- und Eventmanagement · EN

Sport- und Eventmarketing und Sponsorship

30133 · SECS-P/08 · Bachelor in Tourismus-, Sport- und Eventmanagement · EN

Strategisches Tourismusmarketing und -management

30132 · SECS-P/08 · Bachelor in Tourismus-, Sport- und Eventmanagement · EN

Forschungsschwerpunkte

Tourism marketing, Consumer behavior, Research method, Quantitative marketing, Tourism competitiveness and innovation, Tourism statistics, Marketing research, Sport marketing.

Infos

Memberships and affiliation: Editorial Review Board Member of several international double-blind peer reviewed journals in the field of tourism and hospitality. Member of several international and national marketing and tourism associations (SIMA, AIDEA, SIM, IFITT, ICHRIE, AIEST, Academy of Marketing). Executive Council Member of the International Association for Tourism Economics (IATE).
 
Life, work and research experience abroad: Ireland, England, USA, France, Switzerland.
 

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