Argomenti dell'insegnamento
The Food Design course provides students with a deep understanding of how product, recipe, and packaging shape and enhance a holistic culinary experience. By exploring fundamental concepts of product and packaging design – from brand strategy and material selection to communication and digital design – students acquire the knowledge necessary to develop a cohesive, market-ready food concept. The course also offers practical insights into the daily work of the design studio for food and packaging innovation, MILK, and presents case studies of successful food brands. These examples illustrate how food products and their packaging are not only carriers of taste but also key factors in brand perception, sustainability, and the creation of unique consumer experiences. By the end of the course, students will be able to present a complete concept for their own food product – including target group analysis, recipe development, brand identity, packaging design, digital presence, and communication strategy – and convincingly present it in a professional pitch deck.

Insegnamenti propedeutici
None

Modalità di insegnamento
Lectures, practical exercises, in-person and online sessions.

Obiettivi formativi
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Obiettivi formativi e risultati di apprendimento (ulteriori info.)
Students understand how product, recipe, and packaging shape a holistic culinary experience. They are able to develop their own food concept including branding, packaging, and communication strategy, and present it professionally.

Modalità d'esame
Presentation of the student projects

Criteri di valutazione
- Quality of the concept - Visualization - Marketing - Presentation