Markus Zanker is a professor in the Human-Centered Intelligent Systems research area at the Faculty of Engineering (scientific sector INF/01) of the Free University of Bozen-Bolzano, where he coordinates the User Experience Lab. Before moving to Bolzano he was an associate professor at the Alpen-Adria-Universitaet Klagenfurt, Austria. His research focuses on knowledge-based information systems supporting decision making processes such as personalized information filtering and retrieval, product recommendation, conversational sales advisor systems and product configurators. Until 2013 Markus Zanker was also a co-founder and director of a recommendation service company for more than 10 years.