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Events

Location Room BZ E4.22, Universitätsplatz 1 - Piazza Università, 1, 39100 Bozen-Bolzano

Departments Press and Events

Contact Sabine Zanin
Sabine.Zanin@gmail.com

10 Dec 2019 12:30-13:30

Analyzing the Impact of TripAdvisor Ratings on Corporate Performance

Olivier Gergaud, Kedge Business School, Talence France

Location Room BZ E4.22, Universitätsplatz 1 - Piazza Università, 1, 39100 Bozen-Bolzano

Departments Press and Events

Contact Sabine Zanin
Sabine.Zanin@gmail.com

Abstract: We examine the effect of TripAdvisor ratings on the accounting performance of restaurants. We use data for a sample of 1,030 Parisian restaurants over the period January 2009 to December 2017 and find that a higher TripAdvisor rating is associated with a higher profitability. We also document a positive relationship between both variables accounting for rating dispersion and reviewer or rating quality.