20 Apr - 21 Apr 2023
Crossovers: Films and Documentaries as Tools for Social Research
Audience development and audience strategy are not marketing tactics but rather social & political tools for shaping democratic publics.
20 Apr - 21 Apr 2023Location Room BZ D1.01, Universitätsplatz 1 - Piazza Università, 1, 39100 Bozen-Bolzano
‘Crossover’ is a term used in film and fiction to describe situations in which two or more characters, ambience, or objects from different fictional contexts, merge and interact in a novel setting. It is like a superhero falling for madame Bovary, or, for that matter, the social sciences engaging documentaries and films as tools for research and dissemination. Crossovers will overlap with the Alpenländische Produktionsworkshop (ZeLIG School for Documentary & IDM – South Tyrol Film Commission) and the Bolzano Film Festival Bozen, an international event attracting filmmakers from all over Europe, creating a crossover of populations, ideas, and languages.
Discussion — academic and non-academic — will address, for one thing, filmmaking as a research tool and a means to teach the social sciences: minorities, conflict, inequalities, and sustainability will be investigated through the universal language of film. A special focus will be dedicated to audience design & development, that is, on strategies instrumental to creating audiences for independent films & documentaries (as vehicles of democratic ideas and mores). The idea is that audience development and audience strategy are not marketing tactics but rather social & political tools for shaping democratic publics. The seminar is part of an ongoing effort, by unibz (in cooperation with IDM - Film Commission South Tyrol, the ZeLIG School for Documentary, and Filmclub), to explore non-canonical, expanding means of dissemination of ideas and research.
The event will start Thursday 20th April at 9:45 with a welcome coffee.
Please register at the following link.
unibz Research Clusters:
- Law, Economics & Institutions (Faculty of Economics and Management)
- Socio cultural worlds: institutions, welfare, social professions, environment and population (Faculty of Education)
- Bolzano Film Festival Bozen
- Alpenländische Produktionsworkshop