Skip to content

Free University of Bozen-Bolzano

14 Jun 2023 12:00–13:00

Future-making through pragmatic poetic language: An illustrative case study of BIG


Speakers Nico Florian Klenner, PhD Lecturer (Assistant Professor) The Australian National University

Date 14 Jun 2023 12:00 - 13:00

Location Room BZ E4.11, Universitätsplatz 1 - Piazza Università, 1, 39100 Bozen-Bolzano

More information Loris Vigna


The study draws on the illustrative case of Bjarke Ingels Group(BIG), one of the most renownedarchitecture firms in the world. Analyzing BIG’s communication over the last decade, thestudy illustrates and conceptualizes pragmatic poetic language and proposes aset of principles characterizing this approach. The study contributes to theemerging literature on future-making by introducing pragmatic poetic languageas a performative device organizations can employ to co-imagine desired futureswith stakeholders.