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Location Room BZ E4.20, Universitätsplatz 1 - Piazza Università, 1, 39100 Bozen-Bolzano

Departments Press and Events

Contact Loris Vigna
loris.vigna@unibz.it

08 Jun 2023 12:30-13:30

The Impact of Suggested Donation and Social Information on Voluntary Donations: Evidence f

RESEARCH SEMINAR

Location Room BZ E4.20, Universitätsplatz 1 - Piazza Università, 1, 39100 Bozen-Bolzano

Departments Press and Events

Contact Loris Vigna
loris.vigna@unibz.it

This study compares the effectiveness of two fundraising strategies:suggested donation and social information. We implemented a field experiment onvoluntary donations among visitors to a national park. We find that bothfundraising strategies positively and significantly affect donation behavior.However, the donation pattern differs significantly between the two strategiesdepending on the monetary amounts shown to potential donors. Our findings provideimportant insights for the design of future fundraising campaigns.