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LocationRoom BZ A3.15, Universitätsplatz 1 - Piazza Università, 1, 39100 Bozen-Bolzano

Departments Press and Events

Contact Alberto Frigo
Alberto.frigo@unibz.it

13 Sept 2023 15:45-16:45

Help Really Wanted? The Impact of Age Stereotypes in Job Ads

Research Seminar

LocationRoom BZ A3.15, Universitätsplatz 1 - Piazza Università, 1, 39100 Bozen-Bolzano

Departments Press and Events

Contact Alberto Frigo
Alberto.frigo@unibz.it

Correspondence studies have found evidence of age discrimination in callback rates forolder workers, but less is known about whether job advertisements can themselves shape the agecomposition of the applicant pool. We construct job ads for administrative assistant, retail, andsecurity guard jobs, using language from real job ads collected in a prior large-scalecorrespondence study (Neumark et al., 2019a). We modify the job-ad language to randomly varywhether the job ad includes ageist language regarding age-related stereotypes. Our main analysisrelies on computational linguistics/machine learning methods to design job ads based on the semantic similarity between phrases in job ads and age-related stereotypes. In contrast to a correspondence study in which job searchers are artificial and researchers study the responses of real employers, in our research the job ads are artificial and we study the responses of real job searchers. 

 We find that job-ad language related to ageist stereotypes, even when the language is not blatantly or specifically age-related, deters older workers from applying for jobs. The change inthe age distribution of applicants is large, with significant declines in the average and medianage, the 75th percentile of the age distribution, and the share of applicants over 40. Based on these estimates and those from the correspondence study, and the fact that we use real-worldageist job-ad language, we conclude that job-ad language that deters older workers fromapplying for jobs can have roughly as large an impact on hiring of older workers as direct agediscrimination in hiring.

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