Course Topics
Brand design encompasses everything from concept and naming to various forms of creative expression, all media and graphic tasks that make up communication design. We therefore hold several workshops on typography, layout, posters, animation, concept and idea development, and exhibition design to create a small cultural event. To this end, we devote ourselves to a specific design task and collaborate with an external partner who supports us in terms of content and practical implementation.

Teaching format
Workshops, lectures, seminars, cooperative learning, feedbacks

Educational objectives
Knowledge and understanding have acquired their own project methodology in the field of visual communication, from the phase of planning to the phase of realisation of the project. have acquired the basic practical and theoretical knowledge necessary to realise a project in the field of visual communication. have acquired the basic knowledge to be able to turn a critical eye to their own work and to deal with contemporary complexity. have acquired the basic knowledge necessary for further Master's studies in all components of project culture as well as in theoretical subjects. Applying knowledge and understanding plan, develop and realise a project in the field of visual communication. be able to finalize the creation of an accomplished project in the field of visual communication, thanks to the basic knowledge acquired in the practical, scientific and theoretical fields. recognise the main phenomena of contemporary society, to observe them critically, also from an ethical and social point of view, and to elaborate appropriate solutions at the level of a design proposal/response. make use of the skills acquired during the course of study in the event of continuing studies in a Master's degree programme in the field of visual communication and to develop them further. Making judgements be able to make independent judgements for the purpose of developing their own design skills and in relation to all those decisions that are necessary to bring a project to completion. be able to make independent judgements, both in the critical evaluation of their own work and in their ability to use the right interpretative tools in those design contexts in which they will work and/or continue their studies, also considering ethical and social aspects. Communication skills present an independently realised project in the field of visual communication in the form of an installation, orally as well as in writing in a professional manner. to professionally communicate and substantiate one’s own decisions and justify them from a formal and theoretical point of view. communicate and present your own project at a professional level in another language and correctly in a third language in addition to their own language. Learning skills have learned a work methodology at a professional level - in the sense of being able to identify, develop and realise solutions to complex problems by applying the knowledge acquired in the practical and theoretical fields - in order to start a professional activity and/or continue their studies with a master's degree program. have developed a creative attitude and learned how to enhance it and develop it according to their own inclinations. have acquired basic knowledge in theoretical and practical subjects as well as a study methodology suitable for continuing studies with a master's degree program.

Assessment
• Attending students — Final Presentation/Colloquium: [VK] 1) The group project exhibition and its documentation at the GOG, 2) The individual event identity project at the exam date: The 5-minute presentation covers the concept/reasoning and illustrates the design in a ‹client presentation› (PDF). [DM] 3) a collection of guided yet independently developed and completed class exercises based on the digital media processes and tools introduced during the course. 4) [VC] participation, text-reading, text-writing — Documentation: [VK] 1) A ‹client-presentation› (PDF) of the individual event identity design, containing research, strategy and the design (mock-ups, images of prototypes). 2) [VK/DM] Secondly, a complete documentation of texts, data and high-resolution images onto the project server in TEAMS. [DM] 4 Exercises documented in a PDF. — Final project/final project-prototypes: [VK] application of the individual event identity design in the form of an exhibition poster (50 x 70 cm), [DM] 4 Exercises presented in the atelier. • Non-Attending students — A preliminary discussion is required to define an individual working plan. Students can request online feedback if needed; otherwise, they are expected to work independently until the end of the semester.

Evaluation criteria
The final assessment is based on the exercises in all three modules. There is a single project assessment. Across the modules, the assessment is weighted by workload, with credit points (VK 50%, DM 33%, VC 27%). — Sufficiency will be awarded if all class assignments are completed and submitted. — Higher marks will be awarded in relation to the student’s ability to work with intention, identify and address problems, and deliver clean, resolved, and high-quality outcomes. — Laude will be awarded to students who demonstrate exceptional and progressively increasing independence in decision-making and critical reflection, whose work is guided by their own curiosity and initiative.