Educational objectives
Knowledge and understanding
The student acquires advanced knowledge and understanding of the models and instruments of economic-business analysis for the creation of a new company with particular attention to the identification of new market opportunities, the availability and procurement of economic-financial resources and technological and organisational skills for the development of the company
The student acquires advanced knowledge and understanding of the models and tools of economic-business analysis for the management of a new enterprise, from the financial and organisational point of view and with respect to the dynamics of growth and development
I/we acquire advanced knowledge and understanding of the theories and tools for the economic analysis of business decisions.
I/we acquire knowledge and understanding of theories and tools for the economic analysis of the market, at the level of the individual company and the supply system
I/we acquire knowledge and understanding of the theories and tools of statistical analysis for making market forecasts
The student acquires knowledge of the legal forms necessary for the establishment of a company and for the legal protection of intellectual property rights
Ability to apply knowledge and understanding
ability to acquire and select information that may be relevant from an entrepreneurial point of view, also in economic-productive contexts different from those studied
ability to analyse the combination of market opportunities and resources of the enterprise and to identify entrepreneurial formulas, also with the elaboration of original, compatible and sustainable solutions and combinations
ability to select business economics models, suitable for the appropriate analysis of a specific economic-social and productive context
ability to assess the entrepreneurial potential associated with the development of an innovation by an enterprise (learning area 2)
ability to propose and implement strategic and operational courses of action to favour the birth of a new enterprise
Autonomy of judgement
Acquire the ability to analyse complex entrepreneurial issues, such as the elaboration and evaluation of a business project (business plan) or the development of a new product.
Acquire the ability to make predictions, such as analysing the future consequences of entrepreneurial, managerial and operational choices.
Autonomy of judgement is developed in the training activities carried out for the preparation of the thesis, as well as in the exercises that accompany the lectures and that involve group discussions and the comparison of individual analyses carried out by students in preparation for the lecture.
Communication skills
Acquire the ability to describe and communicate in an intercultural context, in a clear and precise manner, problematic situations typical of the management of a new enterprise and the development of innovation, such as, for example, the conditions for the validation of a problem or solution, the prospects and risks associated with a business model or an innovation project. The development of communication competences assumes heterogeneous situations such as, for example, the presence of internal stakeholders (e.g. colleagues, managers, owners), or external stakeholders (e.g. potential investors, suppliers and other business partners) and the ability to sustain an adversarial process.
The achievement of these objectives is assessed in the course of the training activities already mentioned, as well as in the discussion of the final thesis.
Learning ability
Acquire the ability to study independently, to prepare summaries.
Acquire the ability to identify thematic connections and to establish relationships between different cases and contexts of analysis
Acquire the ability to frame a new problem systematically and to generate appropriate taxonomies.
Acquire the ability to develop general models from the phenomena studied.
Additional educational objectives and learning outcomes
**Knowledge and understanding**
Knowledge and understanding of the market research concept, design, and process. In addition, knowledge of the most important qualitative and qualitative research methods and their areas of applications.
**Applying knowledge and understanding**
Applying the market research process including defining the problem, establishing research objectives, determining research design and methods of assessed data. Selecting and applying appropriate qualitative and quantitative methods for data analysis.
**Making judgments**
Being able to assess advantages and disadvantages of different research methods. Ability to make critical judgments including questionnaire design, sampling method, data analysis, and implications in order to achieve the research objectives.
**Communication skills**
Ability to describe and explain the research design and applied research methodology. Ability to present the data results and findings to specialist and non-specialist audiences clearly and unambiguously.
**Learning skills**
The acquired knowledge will prepare students for advanced studies in the area of marketing, business administration, management, and entrepreneurship.