Semester 1 · 25573 · Master in Entrepreneurship and Innovation · 6CP · EN
Lecturers: Christoph Stöckmann
Teaching Hours: 36
Lab Hours: -
Will be announced on a case basis.
• Gupta, S. (2018). Driving Digital Strategy: A Guide to Reimagining Your Business. Boston: Harvard Business Review Press.
• Iansiti, M. & Lakhani, K. R. (2020). Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World. Boston: Harvard Business Review Press.
• Kane, G. C., Phillips, A. N., Copulsky, J. R., & Andrus, G. R. (2022). The Technology Fallacy How People Are the Real Key to Digital Transformation. Cambridge: MIT Press.
Osterwalder, A., & Pigneur, Y. (2010): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken : John Wiley.
• Rogers, D. L. (2016). Digital Transformation Playbook: Rethink Your Business for the Digital Age. New York : Columbia Business School Publishing.
• Siebel, T. M. (2019): Digital Transformation: Survive and Thrive in an Era of Mass Extinction. New York : RosettaBooks.
• Uria-Recio, P. (2024): How AI Will Shape Our Future: Understand Artificial Intelligence and Stay Ahead. Machine Learning. Generative AI. Robots. Quantum AI. Super Intelligence. Amazon.
Sustainable Development Goals
This teaching activity contributes to the achievement of the following Sustainable Development Goals.