Educational objectives
Knowledge and understanding The student/trainee acquires specific competences and skills to deal with management issues from the perspective of the management of tourism enterprises, the development and promotion of tourism destinations and the planning and management of integrated tourism systems and individual services in strategic, organisational and administrative terms with an international and intercultural perspective. The student acquires the competence to understand and quantitatively analyse tourism phenomena in order to support business decision-making processes. Ability to apply knowledge and understanding The student acquires the ability to understand and analyse the problems characterising the tourism sector through the application of theories and models and the adoption of appropriate tools for the management of tourism enterprises. The student/undergraduate acquires the ability to use models for the analysis of the tourism market. The student/undergraduate acquires mastery in the management of human resources and in attributing the right value to the enterprise culture. The student also acquires skills in accounting and project financing for business development. The student acquires the ability to interpret and use synthetic indicators of interest for economic and market development policies of tourist destinations as well as individual enterprises in the sector. The student understands and uses statistical-quantitative methodologies for the description, monitoring and evaluation of problems characterising the tourism system. Autonomy of judgement acquire the ability to select data and use appropriate information to describe a problem concerning the management of tourism companies as well as tourism associations and destinations acquire the ability to relate models and empirical evidence in the study of tourism businesses, associations, consortia and tourist destinations Communication skills The Master's degree graduate will be able to communicate effectively in oral and written form the specialised content of the individual disciplines, using different registers depending on the recipients and the communicative and didactic purposes, and to evaluate the formative effects of his/her communication. Written and oral communication skills are particularly developed in the training activities carried out for the preparation of the Master's thesis, in the discussion of business cases and in interactive lectures involving group discussions and the comparison of individual analyses. Learning skills to identify thematic connections and to establish relationships between different cases and contexts of analysis to frame a new problem systematically and generate appropriate taxonomies. to develop general models from the phenomena studied.