Managing Family Businesses in Tourism

Semester 2 · 31014 · Master in Tourism Management · 6CP · IT

• The course explores the diversity, conceptual models, and unique characteristics of family firms in tourism.
• Key topics include leadership succession, innovation, technology management, and governance within family businesses in tourism.
• Special focus is given to the strategic use of history, storytelling, and the process of professionalization in family firms in tourism.
• Through the analysis of real-world case studies, the course examines generational transitions, female leadership, and the use of trusts for business continuity, providing practical insights into the challenges faced by family enterprises in tourism.

Teaching Hours: 36 Online, lecturer to be defined
Lab Hours: -
Mandatory Attendance: -

Educational objectives
Knowledge and understanding - of models and tools for the management of a) tourism enterprises; b) associations, consortia, non-profit organisations for the management and promotion of the tourism system and related activities Ability to apply knowledge and understanding - The student will be able to propose answers to business problems through an interdisciplinary and interpretative vision, adding value to what is a simple transposition of models studied in theory.

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