Anastasia.Fantasia@student.unibz.it
Faculty of Economics and ManagementShort bio
Before joining the PhD program in Management, I obtained my Bachelor`s degree and Master`s degree in Marketing and Digital Communication from LUMSA University (Rome). This background allows me to approach management research with a distinct perspective on behavioral dynamics and communicative interaction.
My research explores the intersection of Strategic Leadership, Organizational Behavior, and Marketing Strategy, focusing on the micro-foundations of management. I investigate how psychological drivers and emotional dynamics shape emotionally provocative communication as a form of strategic risk-taking, examining its impact on consumer psychology and firm performance.