Course Topics
The course content focuses on the following core areas: - Developing a research question - Identifying suitable data sources to address the research question - Preparing data for empirical analysis - Deriving testable hypotheses from the underlying theoretical framework - Identifying and selecting appropriate statistical methods for data analysis - Conducting econometric analysis of the available data - Deriving practical recommendations and implications - Discussing limitations and identifying areas for further research - Examining technological developments and data-driven projects in the field of tourism

Teaching format
The course is taught through a combination of lectures, tutorials/practical exercises, student projects, and online student presentations.

Educational objectives
Making judgements Identify the most important variables to use when making decisions in complex situations; report analytically and critically on information, experience and data to make appropriate business decisions; select the most appropriate quantitative and qualitative analytical tools to support decision making; find necessary additional information in databases, legal documents and scientific sources; find solutions by using logical reasoning and combining information and analytical tools Communication skills Achievement of this objective is assessed by means of written examinations, group work, assignments, presentations of case studies and projects as well as the final thesis. Learning skills the ability to seek out up-to-date information in order to keep abreast of changes in the service sector in general and in tourism, sport and event management in particular; the ability to retrieve and utilise information from databases, research studies, legal texts, regulations and standards needed in their professional life; the ability to analyse, critically assess and integrate data, information and experience;

Assessment
How is the achievement of the expected learning outcomes assessed? - Written exam with open questions at the end of the semester - Project work in small groups consisting of 2–3 students - Presentation of the project work during the course The assessment criteria are the same for students attending the course and for those not attending. Non-attending students must submit a more detailed written version of the project work instead of giving a presentation. Further information will be provided at the beginning of the course and made available in the course’s MS Teams channel. Non-attending students must contact the instructor in due time (i.e., at least two months before the exam registration deadline) to arrange the details. Note: Project work and presentations within the course are valid only for the current academic year and cannot be carried forward beyond it.

Evaluation criteria
Assessment criteria are as follows: - Written exam: The exam will be assessed based on the clarity of answers, sound judgment, and the ability to establish connections to the topics covered in the course. The exam, which must be passed in order to successfully complete the course, accounts for 50% of the final grade. The duration of the exam is 60 minutes. - Group project: The evaluation will focus on creativity and critical thinking in developing and answering the research question. The detailed requirements for the presentation (for attending students) and the short written report will be discussed during the introductory session. Non-attending students must submit a more comprehensive written report instead of giving a presentation. This component also accounts for 50% of the final grade.