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Free University of Bozen-Bolzano

Managing Family Businesses in Tourism

Semester 2 · 31014 · Master in Tourism Management · 6CP · IT


• The course explores the diversity, conceptual models, and unique characteristics of family firms in tourism.
• Key topics include leadership succession, innovation, technology management, and governance within family businesses in tourism.
• Special focus is given to the strategic use of history, storytelling, and the process of professionalization in family firms in tourism.
• Through the analysis of real-world case studies, the course examines generational transitions, female leadership, and the use of trusts for business continuity, providing practical insights into the challenges faced by family enterprises in tourism.

Lecturers: Paola Rovelli

Teaching Hours: 36 Online
Lab Hours: 6 Online
Mandatory Attendance: -

Course Topics
The course is divided into 5 modules: - TM1. Introduction to family business Course Topics - TM2. Dynamics of family business - TM3. Governance in family business - TM4. Management in family business - TM5. Succession in family business

Teaching format
Frontal lectures, group discussions, case study analysis.

Educational objectives
INTENDED LEARNING OUTCOMES (ILO) ILO 1: KNOWLEDGE AND UNDERSTANDING ILO 1.1 Of models and tools for the management of a) tourism enterprises; b) associations, consortia, non-profit organisations for the management and promotion of the tourism system and related activities ILO 2: ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING ILO 2.1 The student will be able to propose answers to business problems through an interdisciplinary and interpretative vision, adding value to what is a simple transposition of models studied in theory.

Assessment
- Individual written exam: it consists of open and closed questions based on the theory. - In-class active participation: during the theoretical lectures, students are invited to participate in group activities (e.g., discussions, role play, brief case study analyses). - Group case study analysis: students participate in the Ulysses Contest (https://www.ulysses-contest.eu/); during dedicated lectures, groups of students analyze a family business case study based on assigned questions and by applying the theoretical concepts previously illustrated during the theoretical lectures. Non-attending students have to write to the lecturer at the beginning of the course. These students are evaluated based on an individual written exam. The written exam consists of open and closed questions, as in the case of attending students, but goes deeper in testing non-attending students’ knowledge.

Evaluation criteria
Attending students - 60% Individual written exam It is relevant: quality and clarity of answers based on the knowledge provided during lectures, ability to summarize, evaluate, and establish relationships between topics, and ability to critically analyze family business management. - 40% Group case study analysis It is relevant: quality and clarity of answers, ability to apply theoretical concepts to analyze case studies, participation in group work, and quality and clarity of presentations. - 0-3 extra points In-class active participation It is relevant: participation in in-class discussions, proactiveness during discussions, and quality and clarity of answers. Non-attending students - 100% Individual written exam

Required readings

Readings will be provided in the lecture slides and on the TEAMS page of the course.



Supplementary readings

Supplementary readings will eventually be recommended to the students on the TEAMS page of the course.




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Sustainable Development Goals
This teaching activity contributes to the achievement of the following Sustainable Development Goals.

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