Course Topics
- The varieties of German (dialect, regional language, standard) - The role of the varieties of German in old and new media - Creative use of linguistic structures (on a phonological, morphological and syntactic level) - Advertising language and brand names

Teaching format
Lecture with media support, exercises, discussion, project work

Educational objectives
The aim of the course is to apply concepts from the field of language variation and techniques of linguistic analysis to the linguistic structures of media communication, thereby developing skills in analysis and reflection. Knowledge and understanding Students know the basic characteristics of linguistic variation in German and the strategies for the creative use of linguistic structures in media communication. Applying knowledge and understanding Students can identify and analyse the characteristics of linguistic variation and linguistic creativity in media communication. Making judgements Students can critically assess the quality of an analysis of linguistic structures in media communication and contribute to its improvement with constructive suggestions. Communication Students can present their own or others' analyses of language in media communication both orally and in writing in a comprehensible and precise manner. Learning strategies Students acquire learning strategies that enable them to find traditional and innovative knowledge resources on the topic of language and media and use them for their research work. They also acquire a basic set of learning strategies for analysing linguistic structures in media communication.

Assessment
The requirements for the course include project work, a presentation and a written project report. The project report is the subject of an oral discussion on the examination date.

Evaluation criteria
Clear argumentation, ability to critically analyse and reflect on linguistic data.