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Free University of Bozen-Bolzano

Bachelor in

Tourism, Sport and Event Management

South Tyrol is one of the most renowned regions in the world when it comes to high quality tourism, sport and leisure activities. What better place to go if you want to study and become a tourism or event manager?

Course description

In this study programme you will learn how to organise targeted events and to create and develop successful communication campaigns targeting a specific audience. Our international staff ensures that you get a comprehensive professional training that will make you a forward-looking expert in this sector.

The course is held at our Campus in Bruneck-Brunico, which regularly tops the ranking of Italian cities for its quality of life, according to the prestigious assessment by Il Sole 24 ORE. Bruneck-Brunico is located at the foot of Plan de Corones, one of the largest ski resorts in Europe.

At a glance

Bachelor class: L-18
ECTS credits: 180
Duration of the course: 3 years
Courses will be taught in: Italian, German and English (trilingual)
Places available: 115 EU + 5 non-EU
Campus: Bruneck-Brunico
Tuition fees: €1.347,50 per year

Structure of the course

The first part of the course focuses on learning the basics of Business Management, Political Economy and Law. In the second part of the course, you are expected to define your study programme independently by choosing your specialist modules among those available in the field of Tourism, Sport and Event Management. The course will include theoretical and practical modules, in equal parts.

A specificity of this degree programme is the Tourism Management Club (TMC). Each year, a group of 15 students, on a rotating basis, manages a series of conferences hosting prominent speakers from the business world and academia who discuss current affairs and the latest developments in the tourism, sports and event management business.


Degree Course director: Prof. Serena Volo (photo)
Student Representative in the Course Council: Daniela Zito

Exchange programmes and internships

Currently, we offer exchange programmes with more than 50 partner universities all over the world and we are part of a large network of collaboration with employers in Italy and abroad. This study programme involves a compulsory internship lasting a minimum of 150 hours.

Career opportunities

At the end of this 3-year course, you can apply for the positions of Head of Department, Junior Manager or become a freelance professional in the leisure and tourism industry, in hospitality, in sport clubs or in the management of sport events. You could also work for PR agencies and organisations who manage fairs and conferences. On the other hand, many students choose to continue to postgraduate study for a Master degree course in the same field or in Business Administration.

Well prepared and ready for the job market. On the website of AlmaLaurea you can check statistical data about graduates’ satisfaction and their employability.

go to the survey (in Italian)

Jonathan Pedrotti

Customer Service Germany area, La Sportiva, Ziano di Fiemme

In un periodo di costante e continuo cambiamento, flessibilità e capacità di adattamento sono due elementi fondamentali. Il contesto trilingue in cui si sviluppa questo corso di laurea e la possibilità di trascorrere periodi di studio e di tirocinio all’estero mi hanno aiutato a sviluppare queste ed altre competenze in maniera efficace, arricchendo il mio curriculum non solo di nozioni teoriche. Ho avuto la possibilità di trascorrere un semestre in Nuova Zelanda come tirocinante presso un tour operator, e di partecipare ad eventi sia interni che esterni al contesto universitario tra Brunico, Bolzano e Berlino. Sul mercato del lavoro sono stato ben recepito e sono convinto che la formazione ricevuta presso la unibz rappresenti un ottimo biglietto da visita sia in Italia che all’estero.


studying at unibz

Study at unibz

Living in South Tyrol, Housing, Scholarships, Single Subject Courses and more

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Coming to unibz from Abroad

Everything you need to know as a degree-seeking applicant or as an incoming exchange student


In order to be admitted, you will be required to prove that you have a B2 level of competence in at least two of the three languages in which courses are taught at unibz. If you don't have an official language certification, you can take a language exam at our university.

Selection Criteria
Average of your grades from the third last and penultimate years of secondary school, language proficiency.

There is no admission exam or interview.

Online Application
Early Bird
- for EU and non-EU citizens: 1 March - 26 April 2019, noon 
Late Application - for EU citizens only: 20 May - 11 July 2019, noon

Publication Ranking Lists
Early Bird: by 17 May 2019
Late Application: by 30 July 2019

The faculty offers a preparatory course in Maths to first year students which is normally held in the first two weeks of September.

You can find all the information you need about the documentation required for the application in the Study Manifesto.

Contact us by phone at +390471012100 or fill in the request form.

Ranking list

study manifesto

Regulations (only in Italian and German)

Apply here