Themen der Lehrveranstaltung
- Network Externalities; - Two sided markets; - Platforms; - How to finance platforms (e.g. fixed or variable fees, advertisment, sale of data) - Pricing mechanisms (auctions vs. fixed prices) - Regional possibilities for challenging monopolistic platforms - Applications to the tourism sector (e.g. Booking.com, Airbnb)

Unterrichtsform
Lectures, group presentations, discussion of case studies

Bildungsziele
Knowledge and understanding The student acquires the competence to apply knowledge and understanding about the role of tourism in the economic development of communities, regions and nations. Ability to apply knowledge and understanding The student acquires specific skills in spatial planning and economic models related to tourism development. The student acquires mastery in the planning of mobility and digitalisation systems within the regional economy. The student also acquires the ability to read and understand economic analyses. Autonomy of judgement acquire the ability to select data and use appropriate information to describe a problem concerning the management of tourism businesses as well as tourism associations and destinations acquire the ability to relate models and empirical evidence in the study of tourism businesses, associations, consortia and tourist destinations Communication skills The Master's degree graduate will be able to communicate effectively in oral and written form the specialised content of the individual disciplines, using different registers depending on the recipients and the communicative and didactic purposes, and to evaluate the formative effects of his/her communication. Written and oral communication skills are particularly developed in the training activities carried out for the preparation of the Master's thesis, in the discussion of business cases and in interactive lectures involving group discussions and the comparison of individual analyses. Learning skills to identify thematic connections and to establish relationships between different cases and contexts of analysis to frame a new problem systematically and generate appropriate taxonomies. to develop general models from the phenomena studied.

Art der Prüfung
Final exam + evaluation of group presentation

Bewertungskriterien
Exam: Ability to understand the material and apply the knowledge to cases. Presentation: Clarity and ability to understand the papers and the topics