Themen der Lehrveranstaltung
- Network Externalities; - Two sided markets; - Platforms; - How to finance platforms (e.g. fixed or variable fees, advertisment, sale of data) - Pricing mechanisms (auctions vs. fixed prices) - Regional possibilities for challenging monopolistic platforms - Applications to the tourism sector (e.g. Booking.com, Airbnb)

Unterrichtsform
Lectures, group presentations, discussion of case studies

Bildungsziele
INTENDED LEARNING OUTCOMES (ILO) ILO 1: KNOWLEDGE AN DUNDERSTANDING ILO 1.1 The student acquires the competence to apply knowledge and understanding about the role of tourism in the economic development of communities, regions and nations. ILO 2: ABILITY TO APPLY KNOWLEDGE AND UDNERSTANDING ILO 2.1 The student acquires specific skills in spatial planning and economic models related to tourism development. ILO 2.2 The student acquires mastery in the planning of mobility and digitalisation systems within the regional economy. ILO 2.3 The student also acquires the ability to read and understand economic analyses. ILO 3. AUTONOMY OF JUDGEMENT ILO 3.1 Acquire the ability to select data and use appropriate information to describe a problem concerning the management of tourism businesses as well as tourism Associations and destinations ILO 3.2 Acquire the ability to relate models and empirical evidence in the study of tourism businesses, associations, consortia and tourist destinations ILO 4. COMMUNCIATION SKILLS ILO 4.1 The Master's degree graduate will be able to communicate effectively in oral and written form the specialised content of the individual disciplines, using different registers depending on the recipients and the communicative and didactic purposes, and to evaluate the formative effects of his/her communication. Written and oral communication skills are particularly developed in the training activities carried out for the preparation of the Master's thesis, in the discussion of business cases and in interactive lectures involving group discussions and the comparison of individual analyses. ILO 5: LEARNING SKILLS ILO 5.1 To identify thematic connections and to establish relationships between different cases and contexts of analysis ILO 5.2 To frame a new problem systematically and generate appropriate taxonomies. ILO 5.3 To develop general models from the phenomena studied.

Art der Prüfung
For attending students, in each module, in-class presentations (up to 30% of the grade) (ILO 4, ILO 5) and written exam (at least 70%) (ILO1 ILO 2, ILO3, ILO 5). If the grade of the presentation is lower than the grade of the written exam, the full grade will be based on the written exam. For non attending students, the full grade will be based on the written exam. Written exam will consist of open questions, cases and exercises. All ILOs are assessed (ILO 1-5)

Bewertungskriterien
Exam: Ability to understand the material and apply the knowledge to cases. Presentation: Clarity and ability to understand the papers and the topics