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Knowledge and understanding of business management theories of business organisation in different contexts of the organisation and management of human resources of the iteration between different management functions of the nature and purpose of the tourism, sports and events industry, their activities, business systems and the tools needed to manage them the management of marketing information flows and its functions in the consumer market (including behavioural sciences, market research, destination marketing) enterprise strategies and basic business models of the main strategic planning tools and their appropriate and context-dependent use of leadership theory and methods of sustainable tourism management in an international context the current dynamics of international competitiveness in the tourism market of concepts, models and techniques for analysing current issues in sport of the management of sport in an international context the peculiarities of the world of sport in order to improve the management of sport in today's society. Ability to apply knowledge and understanding various aspects of management theories to the service sector analysing internal and external business problems and offering possible solutions personnel management in different organisational contexts reviewing the management of the organisation as separate functions and as a whole differentiating the roles and characteristics of the various players in the tourism, sports and events sector use and consolidation of information and resources available to determine the differences in the various tourism and sports management systems determining the value of different stakeholders and strategies in tourism and sport and understanding the impact on the performance of the various management systems evaluation of different digital marketing approaches management principles to companies of different sizes and in different contexts industry analysis, competitive analysis and analysis of the business environment in different sectors support for strategic and operational decision-making using basic planning tools and scenarios human resources development and guidance creation of a winning soft skills proposition for new initiatives identification of potential talent on the market operational and strategic business decision support in sports infrastructure sports infrastructure management project management through the use of different software for event organisation and project management exploitation of local opportunities and resources on the international events market communication in the tourism sector in intercultural working environments sports market segmentation, targeting and product positioning contributing to the development of marketing mix strategies and tools in marketing through sport and the marketing of sport development and marketing of sponsorship proposals. critical thinking in relation to current sports management practices, including evaluating the evolution of the sports market. Autonomy of judgement identify the most relevant variables to be used in making decisions in complex situations; relate analytically and critically to information, empirical evidence and data in order to make appropriate economic-managerial decisions; adopt logical arguments and relate information and analytical tools to find solutions. Communication skills The achievement of this objective will be assessed through written examinations, individual and group assignments as well as the final dissertation. Learning skills Ability to find the information necessary to keep abreast of changes in the service sector in general and in the tourism, sports and events sector in particular;