SPEAKER: Dr. Michael Complojer, Industry Manager, Automotive, Google Germany
INTRODUCTION: Prof Dr. Serena Volo
MODERATOR: Prof Dr.Andreas Hamel

In a rapidly changing world, the internet and distributive technologies are reshaping entire industries. Concepts like artificial intelligence and machine learning are accelerating the pace of change. Also Tourism, Sport and Event Management are evolving, with new challenges and opportunities. Data is becoming key in taking marketing and business decisions. We will look at tool sand concepts that can help you understand consumer behavior, new trends and to make data driven decisions.

All students and Faculty members are invited to join the guest lecture.