Economia del vino

Semestre 1 · 27165 · Corso di laurea in Economia e Management · 6CFU · EN

This course introduces students to the business and economics of wine and to some key scientific research in the field. The course aims to link knowledge and understanding of wine markets with basic applications of economic concepts.

Students will develop an understanding of economic, social, cultural, and policy issues related to wine production, consumption, marketing, and global wine trade.

Topics covered include:
Wine Production: Local, National and Global; Wine Markets and Consumption: Structure and International Trade with Key Industry Players; European Wine Regulations, Basic Statistical Tools in Wine Economics; Applications of Economic Theory and Methods: Wine Demand, Hedonic Pricing, Reputation, Auction Markets, Wine Investment, Wine Fraud; Selected other topics such as Wine Marketing, Wine Tourism; Organic Wine Production, Wine and Climate Change, Wine Cooperatives.

Docenti: Günter Schamel

Ore didattica frontale: 36
Ore di laboratorio: -
Obbligo di frequenza: Attendance not compulsory but recommended

Argomenti dell'insegnamento
Global, national and regional Wine Production and Consumption; International Wine Markets: Structure, Trade, and Key Industry Players; EU Wine / Alcohol Regulations, Basic Methods to Model Wine Markets, Applications of Economic Theory and Methods: Wine Demand, Hedonic Pricing, Reputation, Auction Markets, Wine Investment, Wine Fraud; Wine Marketing, Wine Tourism; Organic Wine Production, Wine, and Climate Change; Wine Cooperatives; Selected other topics.

Modalità di insegnamento
Lectures, Guest Lecture, Discussions, Excursions / Field trips.

Modalità d'esame
Assessment through an obligatory final examination (120 min: written format) as well as in-class participation (up to 10% when noteworthy) otherwise the exam will count 100% towards the final grade. The assessment is based on a 100-point scale. At least 50% of the total points are needed to pass the course.

Criteri di valutazione
Evaluation criteria are clarity of answers, mastery of English (as the teaching language), ability to summarize, evaluate, and establish relationships between topics and concepts.

Bibliografia obbligatoria

None

Bibliografia facoltativa

Fogarty, J. (2010). The demand for beer, wine and spirits: a survey of the literature. Journal of Economic Surveys, 24(3), 428-478

Schamel, G. (2003) A Hedonic Pricing Model for German Wine. German Journal of Agricultural Economics, 52 (5), 247-253

Schamel, G. (2009). Dynamic analysis of brand and regional reputation: The case of wine. Journal of Wine Economics, 4(1), 62-80.

Ginsburgh, V. (1998). Absentee bidders and the declining price anomaly in wine auctions. Journal of Political Economy, 106(6), 1302-1319.

Masset, P., Weisskopf, J. P., & Fauchery, C. (2020). Last frontier investments: The case of alpine wines. Journal of Wine Economics, 15(2), 181-206.

Jones, G. V., Reid, R., & Vilks, A. (2012). Climate, grapes, and wine: structure and suitability in a variable and changing climate. The Geography of Wine: Regions, Terroir and Techniques, 109-133.

Delmas, M. A., & Grant, L. E. (2014). Eco-labelling strategies and price-premium: the wine industry puzzle. Business & Society, 53(1), 6-44.

Altre informazioni
Only dictionaries and calculators are permitted as aids for the written exam. No lecture materials, recordings, or other accompanying materials or electronic aids are permitted.

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Obiettivi di sviluppo sostenibile
Questa attività didattica contribuisce al raggiungimento dei seguenti Obiettivi di Sviluppo sostenibile.

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