Semestre 1 · 25555 · Corso di laurea magistrale in Imprenditorialità e Innovazione · 14CFU · EN
Docenti: Silvia Sanasi, Cristina Maria Gangai
Ore didattica frontale: Module 1 – 36 hours
Module 2 – 48 hours
Ore di laboratorio: Module 1 - 16 hours
Module 2 - none
Obbligo di frequenza: M1 Design Thinking & Prototyping - 75% mandatory presence
M1: The following readings constitute the core upon which the course is built. Specific readings will be provided as bibliography for each class.
M2:
There is no traditional textbook for this course. The learning material is created and developed during the lessons in the form of a course handbook. This handbook is built on a set of lecture notes (Jupyter notebooks), which are progressively completed during class together with the instructor. Students are expected to actively contribute by adding code, explanations, and personal notes, thus creating a customized and evolving resource that supports both in-class learning and individual study.
M1: The following readings constitute additional readings upon which the course is built. Specific readings will be provided as bibliography for each class.
Blank, S. (2020).¿The four steps to the epiphany: successful strategies for products that win. John Wiley & Sons.
Liedtka, J., Chen, E., Foley, N. & Kester, D. (2024).¿The experimentation field book: a step-by-step project guide. Columbia University Press.
Martin, R. L. (2009).¿The design of business: Why design thinking is the next competitive advantage. Harvard Business Press.
Osterwalder, A., & Pigneur, Y. (2010).¿Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
Ries, E. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.
Thiel, P. & Masters, B. (2014).¿Zero to one: notes on start ups, or how to build the future. Random House.
Thomke, S. H. (2020).¿Experimentation works: The surprising power of business experiments. Harvard Business Press.
Verganti, R. (2017). Overcrowded. Designing meaningful products in a world awash with ideas.¿MIT Press.
M2: For those interested in further reading or deepening their understanding, the following books and web resources are are recommended (but not required)::
Obiettivi di sviluppo sostenibile
Questa attività didattica contribuisce al raggiungimento dei seguenti Obiettivi di Sviluppo sostenibile.
Semestre 1 · 25555A · Corso di laurea magistrale in Imprenditorialità e Innovazione · 6CFU · EN
Docenti: Silvia Sanasi
Ore didattica frontale: 36
Ore di laboratorio: 16
Bland, D. J., & Osterwalder, A. (2019). Testing business ideas: A field guide for rapid experimentation. John Wiley & Sons.
Brown, T. (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. Harper Collins.
Knapp, J., Zeratsky, J., & Kowitz, B. (2016). Sprint: How to solve big problems and test new ideas in just five days. Simon and Schuster.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2015). Value proposition design: How to create products and services customers want. John Wiley & Sons.
Verganti, R. (2009). Design driven innovation: changing the rules of competition by radically innovating what things mean. Harvard Business Press.
Blank, S. (2020). The four steps to the epiphany: successful strategies for products that win. John Wiley & Sons.
Liedtka, J., Chen, E., Foley, N. & Kester, D. (2024). The experimentation field book: a step-by-step project guide. Columbia University Press.
Martin, R. L. (2009). The design of business: Why design thinking is the next competitive advantage. Harvard Business Press.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
Ries, E. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.
Thiel, P. & Masters, B. (2014). Zero to one: notes on start ups, or how to build the future. Random House.
Thomke, S. H. (2020). Experimentation works: The surprising power of business experiments. Harvard Business Press.
Verganti, R. (2017). Overcrowded. Designing meaningful products in a world awash with ideas. MIT Press.
Semestre 1 · 25555B · Corso di laurea magistrale in Imprenditorialità e Innovazione · 8CFU · EN
Docenti: Cristina Maria Gangai
Ore didattica frontale: 48
Ore di laboratorio: -
M2:
There is no traditional textbook for this course. The learning material is created and developed during the lessons in the form of a course handbook. This handbook is built on a set of lecture notes (Jupyter notebooks), which are progressively completed during class together with the instructor. Students are expected to actively contribute by adding code, explanations, and personal notes, thus creating a customized and evolving resource that supports both in-class learning and individual study.
M2: For those interested in further reading or deepening their understanding, the following books and web resources are are recommended (but not required)::