Skip to content

Libera Università di Bolzano

Economics for Management

Semestre 1-2 · 25558 · Corso di laurea magistrale in Imprenditorialità e Innovazione · 12CFU · EN


M1: This course gives an overview of microeconomic tools pertinent to the analysis of business/entrepreneurial activities, with a specific focus on pricing strategies.
The list of topics is:
• Pricing strategies: a real-world example to start with
• Market structure and market power
• Monopolistic price discrimination
• Monopolistic pricing in digital markets
• Competition and differentiation.

M2: The course introduces students to some advanced topics in economics of innovation. We will first adopt a microeconomic approach to study how institutions and laws (in particular patents and copyright) affect firms’ incentives to innovate, and how the market structure and the level of competition affect R&D. We will then look at the role of institutions in shaping innovative activities. Finally, we will study the economics of platforms and AI – two important sources of innovation nowadays.

Docenti: Federico Boffa

Ore didattica frontale: 36 hours module 1 36 hours module 2
Ore di laboratorio: 12 hours module 1

Argomenti dell'insegnamento
M1: 1) Pricing strategies: a real-world example to start with 2) Market structure and market power 3) Monopolistic price discrimination 4) Monopolistic pricing in digital markets 5) Competition and differentiation M2: 1) Networks and platforms 2) Institutions, knowledge diffusion, government and growth 3) R&D, patents and standardization 4) Nurturing innovation – entrepreneurship, innovators and ideas 5) Asymmetric information and financing innovation 6) Industrial policy, strategic autonomy and innovation

Modalità di insegnamento
Lectures + exercise sessions + students presentations + case studies and in-class discussion

Modalità d'esame
The assessment takes into consideration the combined acquisition of the learning outcome reached by the students in the two modules. Over the course, students are expected to participate to class discussion based on topic assigned in advance. They are also given written final exam, project works, and oral presentations

Criteri di valutazione
The final grade will be the arithmetic average of the grade in M1 and in M2. A minimum grade of 15 in both modules is required For M1 and M2: For attending students: individual written final exam test (at most 70%); course work (at least 30%). For not attending students: final exam 100% The final exam will assess the following skills: Ability to understand the impact of firms’ incentives in designing firms’ competitive strategy (pricing, entry) Ability to understand incentives for firms to collaborate and to innovate in environments characterized by complementarities and network externalities Ability to understand both the private incentives and the welfare consequences of firms’ strategies Ability to assess, within a managerial perspective, costs and benefits of innovative activity within a firm, both in the short and in the medium-long run Ability to identify, from the viewpoint of a manager, the innovation protection tools that best fit the different contexts, assessing their costs and benefits Ability to assess, within a policy-maker perspective, effectiveness and efficiency of the various industrial policy instruments for innovation. Ability to assess the role of institutions (private sector vs public sector) in promoting and supporting innovation Students are expected both to be able to solve formal economic models, and to discuss their implications.

Bibliografia obbligatoria

M1 + M2: Lynne Pepall, L., Richards, D., Norman, G., “Industrial Organization: Contemporary Theory and Empirical Applications”, Wiley, 2014

M2: Paul Belleflamme, Martin Peitz, “The Economics of Platforms: concepts and strategies”, Cambridge University Press, 2021




Scarica come PDF

Obiettivi di sviluppo sostenibile
Questa attività didattica contribuisce al raggiungimento dei seguenti Obiettivi di Sviluppo sostenibile.

4

Modules

Semestre 1 · 25558A · Corso di laurea magistrale in Imprenditorialità e Innovazione · 6CFU · EN

Module A — Business Economics

This course gives an overview of microeconomic tools pertinent to the analysis of business/entrepreneurial activities, with a specific focus on pricing strategies.
The list of topics is:
• Pricing strategies: a real-world example to start with
• Market structure and market power
• Monopolistic price discrimination
• Monopolistic pricing in digital markets
• Competition and differentiation.

Docenti: Alessandro Fedele

Ore didattica frontale: 36
Ore di laboratorio: 12

Argomenti dell'insegnamento
1) Pricing strategies: a real-world example to start with 2) Market structure and market power 3) Monopolistic price discrimination 4) Monopolistic pricing in digital markets 5) Competition and differentiation

Modalità di insegnamento
Frontal lectures, exercise sessions; in-class discussion

Bibliografia obbligatoria

Lynne Pepall, L., Richards, D., Norman, G., “Industrial Organization: Contemporary Theory and Empirical Applications”, Wiley, 2014



Semestre 2 · 25558B · Corso di laurea magistrale in Imprenditorialità e Innovazione · 6CFU · EN

Module B — Innovation Economics

The course introduces students to some advanced topics in economics of innovation. We will first adopt a microeconomic approach to study how institutions and laws (in particular patents and copyright) affect firms’ incentives to innovate, and how the market structure and the level of competition affect R&D. We will then look at the role of institutions in shaping innovative activities. Finally, we will study the economics of platforms and AI – two important sources of innovation nowadays.

Docenti: Federico Boffa, Nicola Campigotto

Ore didattica frontale: 36
Ore di laboratorio: -

Richiesta info