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Libera Università di Bolzano

Project LAB - Corporate Innovation

Semestre 2 · 25576 · Corso di laurea magistrale in Imprenditorialità e Innovazione · 6CFU · EN


The Corporate Innovation Lab (CIL) aims to boost early-stage (or dormant) innovation
projects proposed by a business partner by adopting an entrepreneurial logic. Through this Lab, the innovation projects proposed by business partners are significantly pushed forward to a stage that allows the company to evaluate them regarding business opportunities.
This path of acceleration involves the following steps: Problem validation, Observation and analysis of users’ needs, Exploration of multiple value propositions, Prototyping, Solution validation, Competition and Market Analysis, Business Modelling, Financial analysis, and Pitching the solution to the business partner.

Docenti: Alessandro Narduzzo

Ore didattica frontale: 36
Ore di laboratorio: 6
Obbligo di frequenza: 75% mandatory presence

Argomenti dell'insegnamento
Design and management of innovation projects in organizational context, covering a range of the following topics: • Problem understanding and validation • Opportunity validation • Value propositions generation • Prototyping • Business Modelling • Financial analysis • Pitching innovation projects

Modalità di insegnamento
This project-based course consists of a mix of lectures, students presentations on deliverables, output revisions at various milestones. Parallel to the project's development, specific sessions are dedicated to reflecting on the process from a problem-solving perspective.

Modalità d'esame
The assessment is based on three major components: 1. Project work (written): written group project reports defined at the beginning of the course 2. Oral presentations of the project work, at various steps 3. Final individual reflection paper. The final evaluation is formed on the following elements: 50% based on individual evaluations: • 20% active contribution to project development • 30% final individual reflection paper 50% based on group evaluations: • Reports and presentations due for the course milestones The presence and participation at the lectures are obligatory; there is no assessment for non-attending students. Project work and classroom contributions are valid for 1 academic year and cannot be carried over beyond that timeframe.

Criteri di valutazione
Active contribution to the project development and deliverables (i.e., written reports and oral presentations) related to project milestones, activities, and final individual reflection paper. Criteria for active contribution: • task completion within the deadlines • progress in integrating new content • ability to evaluate the state of the project Criteria for written reports: • clarity of expression • logic and coherence (in terms of structure and arguments) • integration of the various topics • establish logical relationships between sub-topics Criteria for the reflection paper: • relevance and precise formulation of the selected experience • logical and coherent articulation of the argumentations • relevance and completeness of the selected theory • relevance and coherence of the learned lessons Criteria for oral presentation: • clarity of expression • logic and coherence (in terms of structure and arguments) • conveying key messages in a reduced format • mastery of key concepts • attention-getting

Bibliografia obbligatoria

Banfield, R., Lombardo, C. T., & Wax, T. (2015). Design sprint: A practical guidebook for building great digital products. O’Reilly Media.

Bland, D. J., & Osterwalder, A. (2019). Testing business ideas: A field guide for rapid experimentation. John Wiley & Sons.

Knapp, J., Zeratsky, J., & Kowitz, B. (2016). Sprint: How to solve big problems and test new ideas in just five days. Simon & Schuster.

Olsen, D. (2015). The lean product playbook: How to innovate with minimum viable products and rapid customer feedback. Wiley.

Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products & services customers want. Wiley.

Patton, J. (2014). User story mapping: Discover the whole story, build the right product. O’Reilly Media.

Thomke, S. H. (2020). Experimentation works: The surprising power of business experiments. Harvard Business Review Press.




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Obiettivi di sviluppo sostenibile
Questa attività didattica contribuisce al raggiungimento dei seguenti Obiettivi di Sviluppo sostenibile.

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