Semestre 2 · 25576 · Corso di laurea magistrale in Imprenditorialità e Innovazione · 6CFU · EN
Docenti: Alessandro Narduzzo
Ore didattica frontale: 36
Ore di laboratorio: 6
Obbligo di frequenza: 75% mandatory presence
Banfield, R., Lombardo, C. T., & Wax, T. (2015). Design sprint: A practical guidebook for building great digital products. O’Reilly Media.
Bland, D. J., & Osterwalder, A. (2019). Testing business ideas: A field guide for rapid experimentation. John Wiley & Sons.
Knapp, J., Zeratsky, J., & Kowitz, B. (2016). Sprint: How to solve big problems and test new ideas in just five days. Simon & Schuster.
Olsen, D. (2015). The lean product playbook: How to innovate with minimum viable products and rapid customer feedback. Wiley.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products & services customers want. Wiley.
Patton, J. (2014). User story mapping: Discover the whole story, build the right product. O’Reilly Media.
Thomke, S. H. (2020). Experimentation works: The surprising power of business experiments. Harvard Business Review Press.
Obiettivi di sviluppo sostenibile
Questa attività didattica contribuisce al raggiungimento dei seguenti Obiettivi di Sviluppo sostenibile.