Argomenti dell'insegnamento
Topic overview
- Classification of business administration/management
Introduction to the central functional areas - strategy, operations, marketing, finance, accounting, HR - and their interaction to create value. Focus on decision-making rights, processes and key figures as the connecting fabric.
Where is your role in the value chain - and how do you align functions to a common goal?
- Economic system: markets, goods, competition, value
How markets coordinate scarcity via prices, competition shapes margins, companies create and skim off value. Demand, supply, externalities and network effects with management implications.
Are you creating real value - or just shifting it?
- Organisational theories: Tasks of firms, entrepreneurs and other organisational forms
Fundamental perspectives - transaction costs, resource-based view, stakeholder and institutional theory - explain the existence and behaviour of organisations. Clarifies roles of firms, entrepreneurs and hybrid forms (e.g. platforms, co-operatives).
Which theory explains your competitive advantage - and your blind spots?
- Strategic management: environment, competition and strategy process
Tools for PESTEL and industry analysis, competitor mapping, capability assessment (e.g. VRIO) and the end-to-end strategy cycle from diagnosis to implementation. Emphasising coherence between decisions, capabilities and control systems.
Which few decisions change everything - and how do you make them effective?
- Marketing principles and market-orientated management
Segmentation, targeting, positioning and the use of the marketing mix to build defensible value propositions. Customer insights, experimentation and customer lifetime value as anchors of market orientation.
Are you competing on features - or are you solving problems better than everyone else?
- Organisational structures, company types and ownership
A comparison of functional, divisional, matrix and network structures; linking legal forms and ownership with governance, incentives and agility. Focus: Structure as a strategy enabler.
Does your structure accelerate decisions - or does it slow them down?
- Leadership in organisations and people management
Practical leadership styles and tactics: target agreement, feedback, motivation, performance discussions; decision-making and bias. Trust, responsibility and clarity as everyday tools of effective leadership.
Do you manage tasks - or do you unleash people?
- Visionary leadership, charisma and organisational change
How leadership formulates direction, creates alignment and carries commitment through turning points. Change playbooks: Case for change, stakeholder mapping, communication rhythm, quick wins.
How does vision become momentum - even after the first reality shock?
- Innovation and creativity
Generating, selecting and scaling ideas - portfolios, ambidexterity, minimum viable experiments. How restrictions, processes and culture transform creativity into results.
Is your organisation built for exploration and exploitation?
- Entrepreneurship, business ideas and new ventures
From opportunity recognition, validation and business model design to financing. Risk reduction through evidence and disciplined iteration.
What makes your idea fundable - and replicable?
- Organisational culture
Culture as shared assumptions, norms and symbols that shape behaviour and performance. Diagnostic tools and levers for effective, value-driven culture development.
Does your culture reward the behaviours that your strategy needs?
- Organisational life cycles
Phases from start-up to scale-up, maturity, renewal or exit - and the respective demands on leadership and systems. Typical failure patterns and paths to renewal.
Are you leading the organisation you have - or the phase you are entering?
Insegnamenti propedeutici
None
Modalità di insegnamento
Frontal lectures; group discussions; short exercises with intermediate presentations