Argomenti dell'insegnamento
Tourist experience and experiential tourism marketing Experiential marketing for tourism destinations Designing and marketing experiential tourism attractions Co-creation, personalization and empowerment in experiential tourism marketing Experiential marketing as driver of sustainable tourism growth Experiential tourism marketing through technologies, virtual realities, AI and social media

Modalità di insegnamento
This course will be taught through lectures, group activities, online research, experiential exercises, flipped classroom and class-discussions: - The theoretical background will be presented in lectures. - The practical application of this theoretical background will then be explored through group activities, experiential exercises, online research, flipped classroom activities and class discussions, which will be conducted within the framework of short research activities, readings and case studies. Professional behaviour is expected during class time. Proper ethical conduct and academic honesty is expected at all times

Obiettivi formativi
Conoscenza e comprensione Lo studente/La studentessa acquisisce competenze e capacità specifiche per affrontare le problematiche gestionali nell’ottica della direzione di imprese turistiche, dello sviluppo e promozione di destinazioni turistiche e della programmazione e gestione di sistemi turistici integrati e di singoli servizi in termini strategici, organizzativi e amministrativi con una prospettiva internazionale e interculturale. Capacità di applicare conoscenza e comprensione Lo studente/La studentessa acquisisce la capacità di comprendere ed analizzare le problematiche che caratterizzano il settore turistico attraverso l’applicazione di teorie e modelli e l’adozione di adeguati strumenti per la gestione di imprese turistiche. Lo studente/La studentessa acquisisce la capacità di utilizzare modelli atti all’analisi del mercato turistico. Lo studente/La studentessa acquisisce padronanza nella gestione delle risorse umane e nell’attribuire il giusto valore alla cultura d’impresa. Lo studente/La studentessa acquisisce altresì competenze nella contabilità e nel finanziamento di progetti atti allo sviluppo aziendale. Autonomia di giudizio acquisire la capacità di selezionare dati e utilizzare le informazioni appropriate per descrivere un problema che attiene alla gestione delle aziende turistiche così come associazioni e consorzi e destinazioni turistiche acquisire la capacità di mettere in relazione modelli ed evidenze empiriche nello studio delle aziende turistiche, delle associazioni, consorzi e destinazioni turistiche Abilità comunicative Il laureato/La laureata magistrale sarà in grado di comunicare efficacemente in forma orale e scritta i contenuti specialistici delle singole discipline, utilizzando registri diversi a seconda dei destinatari e degli scopi comunicativi e didattici, e di valutare gli effetti formativi della sua comunicazione. Le abilità comunicative scritte ed orali sono particolarmente sviluppate nelle attività formative svolte per la preparazione della tesi di laurea magistrale, nella discussione di casi aziendali e nelle lezioni interattive che prevedono discussioni di gruppo e il confronto di analisi individuali. Capacità di apprendimento di individuare collegamenti tematici e di stabilire relazioni tra diversi casi e contesti di analisi. di inquadrare un nuovo problema in modo sistematico e di generare tassonomie appropriate. di elaborare modelli generali, a partire dai fenomeni studiati.

Modalità d'esame
For Attending Students (regular attendance will be recorded by the lecturer, at least 50% of attendance is required to qualify as attending student) The knowledge and the skills learned throughout the course will be assessed with: a written exam and two project works. • Two project works (20+20%) in groups will take place during the course, the dates will be communicated during the first lecture (the dates will also be available in the course material). The project works will consist of applied projects on experiential tourism marketing to be prepared in class and presented in groups with the objective of assessing the students´ ability: a) to evaluate real life data, take decisions, apply experiential tourism marketing knowledge and b) to successfully communicate to a qualified audience. • The final written exam (60%) will consist of up to four essay and/or open-ended questions aimed at testing the knowledge of experiential tourism marketing concepts, models, techniques, and tools acquired and the students´ ability to apply them to a variety of settings. The exam will last up to 70 minutes. • Any student discovered plagiarizing, engaging in academic dishonesty, or in any other dishonest conduct will fail the course and the regulations of the Faculty on academic misconduct will apply. Results of the project works are valid only for the academic year in which these activities have taken place, and results of these activities cannot be carried over beyond that time frame. For NON-Attending Students (Students who will not attend at least 50% of classes or will be unable to complete the project work) The knowledge and the skills learned throughout the course will be assessed with: a written exam (100%). The final exam will cover all topics, will include up to six essays and/or open-ended questions at testing the knowledge of experiential tourism marketing concepts, models, techniques, and tools acquired and the students´ ability to apply them to a variety of settings. The final exam will last up to 110 minutes. Any student discovered plagiarizing, engaging in academic dishonesty, or in any other dishonest conduct will fail the course and the regulations of the Faculty on academic misconduct will apply.

Criteri di valutazione
The students´ learning outcomes will be evaluated as follows: For Attending Students - The following criteria will be used to evaluate the project works: ability to work in a team, creativity in experiential tourism marketing, analyze data, compare and contrast topics; skills in critical thinking, ability to summarize and communicate findings; - The following criteria will be used to evaluate the final written exam: relevance and clarity of answers, ability to summarize, evaluate, compare and contrast models, topics and data; 0BResults of the project works are valid only for the academic year in which these activities have taken place, and results of these activities cannot be carried over beyond that time frame. For NON-Attending Students - The following criteria will be used to evaluate the final written exam: creativity in experiential tourism marketing, analyze data, compare and contrast topics; skills in critical thinking, relevance and clarity of answers, ability to summarize, evaluate, compare and contrast models, topics and data, and ability to summarize and communicate findings.